Political Advertising


2017/2018 Political Advertising Handbook & FAQs

The Political Advertising Handbook will help you at every stage of the political advertising sales process. The FAQ booklet is a handy reference that provides you with answers to the most frequently asked questions regarding political advertising.  This has been prepared exclusively for the Radio Advertising Bureau by noted Washington broadcast attorneys Erwin G. Krasnow, Brad Deutsch (both of Garvey Schubert Barer) and John Wells King (Law Office of John Wells King, PLC)

   



2018 Political Calendar

2018 Political Calendar

Political Insights by Format

2018 Political Insights   How To Read It

Political Podcasts

Radio on Main Street: Kip Cassino, EVP Borrell Associates

Borrell Associates has been forecasting political ad spending for 2018. Recently releasing the last update for the year, Borrell Associates forecasts political spending to reach $8.9 billion. The report, “Bracing For Impact: 2018 Political Advertising Set To Break Records,” highlights radio’s opportunities – predominantly those that involve spending on the local level.

Radio on Main Street: Brad Deutsch and Erwin Krasnow, Creators of RAB’s Political Advertising Handbook

Navigating the political advertising landscape can be complex. With political advertising now a standard and consistent ad category, it is more important than ever for salespeople in radio to be completely aware of and familiar with political advertising rules.


Political Blogs

Political Media Buying 2018: Where Does Radio Fit?

One of the biggest debates on political buying in the midst of the shift from traditional to digital media, is where to put advertising dollars. There is a great risk of dishing all dollars into digital as there are many voters located in rural areas, which lacks internet access. Traditional media like radio and TV remain a prime way to reach targeted audiences.

2018 Political Landscape

There seems to be an elephant in the room when it comes to radio political spending in the House and Senate. A main driver that will determine political spending on the airwaves is whether candidates and PACs will raise more money this year than in the past combined with toss-up races, ballot initiatives and growing interest in which party control the state legislators.

Is Radio Ready for 2018’s Political Advertising Bonanza?

Political advertising in 2018 will become a top 5 category for radio spending rivaling with veteran categories – restaurants, telecom, jewelry and banks. This season, spending is trending to hit $564 million dollars. Checking money in your state as well as building relationships with state and local political party chairs could help your station secure advertising dollars.



Radio - Gets Out the Vote

Here are slides to help you create a dialogue on why radio should be used for political campaign efforts.

Radio - Gets Out the Vote

 


Links to Political Party Websites

Links to important political party and affiliated group websites.

Political Agencies

Addresses, sites and phone numbers for many of the agencies representing political candidates, PACs and issues.


 

Radio Is On for Political

Radio Advertising Bureau in partnership with Katz Radio Group and Nielsen Audio hosted "Radio. It's On for Political" at the Union Station Columbus Club in Washington, DC on February 3rd.

Check out the event.


 

Political Advertising Thought Starters

Here are some ideas to help you get started crafting your message tailored to political advertisers within your marketplace

Political Advertising Thought Starters


Other Forms and Files


NAB offers a number of special resources and forms covering political advertising. Please see the link below to visit the NAB Store.


Additional Resources:


Radio's Impact on Voters


Political In the News

Headlines View
Why Radio is a Bigger Factor in 2016 Campaign 

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Campaigns turn to a cheaper medium to get voters' ears: Radio  

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Power to the people: Connecting with political millennials through music  

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Radio Trumps all other media for campaign's first ad buy; Cruz also on Radio's bandwagon  

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Morning commute: Reaching voters with more than just talk radio  

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Radio an effective way to influence swing voters  

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Political Advertising Message Thought Starters 

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