RAB Updates Certification Programs

New York, New York – April 19, 2004 -- The Radio Advertising Bureau (RAB) has updated its highly acclaimed Professional Certification Programs to address the most current and pressing challenges facing today’s Radio salespeople.  All three levels of the program have been re-formatted to take full advantage of new audio CD technology.

“We revised virtually every page of content to make sure the sales training and marketing information in all three levels of the Certification are perfectly targeted to insure participants’ success in selling Radio in today’s complex advertising environment,” commented John Potter, Vice President Educational Services and Director of the RAB Radio Training Academy. 

“The audio CD version of the Certification Programs are more compact and portable, making it easier for Radio sales people to study for their RAB Certification while driving in their car, or from home on their personal computers or laptops,” observed Mike Mahone, Executive Vice President, Services.

According to Gary Fries, President and Chief Executive Officer of RAB, “Updating the RAB Certification Program is part of RAB’s commitment to provide relevant, timely sales training and tools that help Radio sales people remain ahead of the competition.”  

The RAB offers three levels of Professional Certification: the RMP (Radio Marketing Professional), for salespeople who have worked in the business for less than 18 months; the cornerstone of the RAB’s certification programs, the CRMC (Certified Radio Marketing Consultant), for sales professionals with more than 18 months of experience or one year of experience and successful completion of their RMP; and the CRME (Certified Radio Marketing Expert), designed for sales executives who have worked in Radio for at least five years and who want to take their accreditation to the highest level in accordance with their professional expertise.  For more information on RAB Professional Certification, or any RAB training programs or sales tools, please call 800-232-3131. 

The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.

###