RAB Presents Sales & Marketing Sessions At NAB’06 In Las Vegas

New York, New York – March 28, 2006 -- The Radio Advertising Bureau (RAB) is producing an exciting lineup of topical, cutting-edge sales and management programs for the National Association of Broadcasters (NAB) Conference in Las Vegas, April 22 through 27.  RAB sessions at NAB’06 are specifically designed to help Radio broadcasters increase revenue for their stations, as well as Radio’s share of all advertising dollars.

RAB has secured top-level speakers who will share insights and real-world experiences that reveal how to make money with today’s newest technological platforms.  Session topics include how to develop Web sites that address the needs of your advertisers and generate revenue for your stations; how to identify and develop new revenue sources; how to maximize sponsorship opportunities for increased revenue; and how to make money with podcasts.  

Gary Fries, President and Chief Executive Officer, RAB, will set the stage for the RAB’s sales and marketing workshops with his semi-annual State of the Industry speech on Monday morning, April 24^th.  

For a complete list of RAB produced sessions at NAB, as well as a full conference agenda and to register, please visit www.nab.org. 

The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.

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