New York, New York – April 20, 2006 – The Radio Advertising Bureau (RAB) will present a free sales training workshop on Breaking The Daily Habit: Winning New Radio Dollars From Print in Kansas City, MO, on Thursday, May 18, from 9:30 a.m. to 12:30 p.m. Sponsored by Media Monitors, LLC, the session is part of an ongoing free nationwide sales training series that began last year.
For the first time, this event will also be preceded by a special one-hour training session exclusively for Radio Sales Managers or General Managers, also conducted by the RAB, to teach managers the best ways to instruct their salespeople on how to sell against the print medium.
Endorsed by the Missouri Broadcasters Association, the session is offered free of charge to the first 50 Radio station sales managers and account executives in the area to register.
The training session will be offered at the Kansas City Marriott Downtown, 200 West 12th Street, Kansas City, MO. Applicants may register by phone at 1-800-67-MEDIA ext. 274, or by e-mail at seminar@mediamonitors.com.
Conducted by RAB Senior Vice President of Training Lynn Anderson, Breaking The Daily Habit: Winning New Radio Dollars From Print reveals how to position Radio’s strengths against newspapers and exposes the inequity that exists between newspapers’ dwindling circulation figures and their share of local advertising budgets. Anderson, who has been named one of the 50 Most Influential Women in Radio by Radio Ink Magazine three years in a row, is a veteran of Radio on-air, sales, station, and cluster and network management. Most notably, she was President and General Manager of KIIS-FM/AM in Los Angeles, enabling the FM station to become the nation’s highest billing FM and the first station in Los Angeles to achieve a 10 share.
“Media Monitors’ generous support of this ongoing nationwide series has given hundreds of Radio sellers and managers valuable insight and information to help them increase their local sales results,” noted Gary Fries, President and Chief Executive Officer, RAB.
"For the past year we have asked the RAB's Lynn Anderson to conduct these highly-instructional seminars from coast to coast," remarked Philippe Generali, President of Media Monitors. "From New York City to San Francisco and many cities in between, these events are a rare opportunity to grow, this time for Kansas City Radio sales managers and salespeople. When the lady who took LA's legendary KIIS-FM to fame and record sales talks, people listen! The best part is that it’s a fun seminar, too!"
"The Missouri Broadcasters Association is very pleased to be a part of bringing this great training to our members,” added Don Hicks, President/CEO of the Missouri Broadcasters Association. “Newspaper ad revenues have greatly exceeded what their circulation warrants for too long. Programs like this will enable broadcasters to improve their market revenue."
Information on both sessions:
Date: Thursday, May 18, 2006
Location:
Kansas City Marriott Downtown
200 West 12th Street
Kansas City, MO 64105
Room: Truman Room
Session One: 8:00AM-9:00AM (STRICTLY FOR RADIO SALES MANAGERS)
A highly-targeted, one-hour presentation, the RAB's Lynn Anderson will train sales managers on how to teach their salespeople to sell against newspapers. This session includes a complimentary full continental breakfast for all attendees.
Session Tw 9:30AM-12:30PM (FOR RADIO ACCOUNT EXECUTIVES)
Designed for Radio Account Executives and other non-management people from the station, the RAB's Lynn Anderson will unveil her newly-tailored, customized and acclaimed 3-hour session, "Breaking The Daily Habit: Winning New Radio Dollars From Print". This session will include complimentary snack and beverage service for all attendees.
To register, contact:
Lauren Beth at Media Monitors
Phone: 1-800-67-MEDIA ext 274
e-mail: seminar@mediamonitors.com.
NOTE TO REGISTRANTS: Please be sure to specify Session One or Session Two, keeping in mind that only Radio Sales Managers and/or General Managers will be admitted to Session One.
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors, LLC is a subsidiary of RCS, Inc., the world's leading provider of broadcast and Webcast software. Media Monitors and its logo are service marks of Media Monitors, LLC. For more information, visit www.mediamonitors.com.
About The Radio Advertising Bureau
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales and international organizations.
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