Final Reminder

Please join the Radio Ad Effectiveness Lab (RAEL) for a LIVE webcast from RAB’07 for the release of our newest study:

Radio and the Internet: Powerful Complements for Advertisers

Date: Friday, February 09, 2007
Time: 9:30-10:45 AM CT (10:30-11:45 AM ET)
Presenters: Jim Peacock/Peacock Research, Mary Bennett/RAB,

Call-In Number: 1-800-895-1715. Conference ID: RADIO

RAEL Webcast Page:  Click here or paste this URL in your browser: http://www.rab.com/raelWebcast.cfm

Handouts: Posted at www.RadioAdLab.org shortly following the conclusion of the presentation

What Is It?
This session will be simulcast with a special LIVE session delivered at RAB '07, the Radio industry's largest convention devoted exclusively Radio sales and marketing.  If you are attending the conference, please join us in the Reunion H meeting room at the Hyatt Regency in Dallas.

In this session, the Radio Ad Effectiveness Lab unveils the second study in its new series, "Radio and the Consumer's Mind: How Radio Works." This just completed national research takes a first-ever look at how ad campaigns that use Radio and the Internet together compare to campaigns that only use the Internet. The presentation also summarizes other sources of research about how Radio and the Internet compare and contrast as advertising vehicles.

What Will You Need?
Some time before the meeting, but at least thirty minutes in advance, please visit the official RAEL Webcast page (http://www.rab.com/raelWebcast.cfm) and see the section for FIRST TIME USERS.  This will prepare your computer to use Microsoft’s LIVE Meeting, allowing you to see the visual part of the presentation.

Ten minutes before the meeting, please return to the RAEL Webcast page and use the link to JOIN THE MEETING.  Also ten minutes before the meeting, dial the conference call number above and have the password ready.

We look forward to your attendance.  You can also access more information on RAEL and its studies at www.RadioAdLab.org.