First Time Entrant MMB Takes Home the $100,000 Grand Prize
at the 2007 Radio-Mercury Awards
New York, New York -- June 7, 2007 - Boston-based advertising agency, and first-time entrant to the Radio-Mercury Awards, MMB has won this year’s $100,000 Grand Prize with Badonkadonk, a Radio commercial created for Subway Restaurants.
The architects of the best Radio commercials were honored today with a total of over $170,000 in cash prizes during the 16th annual Radio-Mercury Awards ceremony, held at Cipriani Midtown in New York City. Presented annually by the Radio Creative Fund (RCF) on behalf of the Radio industry, the Radio-Mercury Awards encourage, recognize, and reward excellence in Radio creative.
A total of sixteen winners received a Radio-Mercury Award trophy along with their cash award. Five thousand dollars was awarded to each of nine winners from the General Category and to one winner from each of the following categories: Spanish-Language, 30-Second, Radio Station-Produced, and the new Urban Category, which debuted in this year’s competition.
In addition, a $2,500 award was presented for the best Public Service Announcement in the form of a donation to the winner’s charity of choice. A $2,500 Radio-Mercury Student Award was given to the winning educational institution.
The Masterfoods brand has worked well for TBWA\Chiat\Day NY. Last year the agency won a Radio-Mercury Award for Starburst, and this year they won for a spot from the highly decorated Combos campaign. Other winners in the General Category included: Arnold with Crispin Porter + Bogusky for American Legacy Foundation; BBDO NY for FedEx; Crispin Porter + Bogusky for Miller Lite; DDB Chicago for Anheuser Busch; DeVito/Verdi for Legal Sea Foods; Goodby, Silverstein & Partners for Comcast; JWT NY for JetBlue; and MeadsDurket for San Diego Radio Broadcasters Association.
The top award in the 30-Second Category went to The Martin Agency, for a spot created for one of the Radio industry’s biggest spenders, Geico.
The Spanish-Language Category win went to first time winner CreativeOndemandD for a spot created for Regions Bank.
ABC Radio, Minneapolis took home the Radio Station-Produced prize for local advertiser Surdyks Liquors.
This year’s new Urban Category Award was scooped up by the Uniworld Group for a Burger King commercial.
The Public Service Announcement Award and accompanying donation went to Kirshenbaum Bond + Partners for a spot created for The Ad Council/Adopt US Kids.
The Creative Circus from Atlanta took home the Student Award.
To listen to all of the Radio-Mercury Award-winning spots or for more information, please visit www.RadioMercuryAwards.com or call 212-681-7207.
The Radio-Mercury Awards were established in 1992 to encourage and reward the development of effective and creative Radio commercials. Approximately 16,000 commercials have competed for over $2.8 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the Radio industry, governs the Radio-Mercury Awards.
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