Advertising Week and the Radio Advertising Bureau to Launch WADV, the Streaming Radio Station of Advertising Week
New York, New York – September 14, 2007 – The Radio Advertising Bureau (RAB), in conjunction with Advertising Week in NY, presents WADV Radio, a streaming Radio station serving the advertising community and dedicated to Advertising Week 2007. Beginning with a special preview on Friday, September 21st, followed by a full launch on Monday, September 24th and running through Friday, September 28th, WADV will stream from 7:00 am to 7:00 pm ET at www.wadvradio.com, a dedicated microsite that also will be accessible via links from www.advertisingweek.com, and www.rab.com.
From live streams to behind-the-scenes, WADV Radio will provide easy access to all the action during Advertising Week 2007, including: keynotes, panels, and sessions; interviews with movers and shakers; event updates and highlights; daily prizes including HD Radios and tickets to invitation-only events; and specially-produced, exclusive programming from CBS RADIO’s six New York stations.
“We are very delighted to partner with RAB to make Advertising Week 2007 an even bigger event through the use of Radio,” stated Ron Berger, Chairman of Advertising Week 2007 and Chairman of EURO RSCG. “WADV Radio will broaden our reach during this week-long, informative, and exciting industry event.”
Stationed at the Paley Center for Media on West 52nd Street, WADV listeners are invited to stop by during Advertising Week for an up-close experience of live Radio. Listeners may also sign up right now to receive daily WADV news alerts that will be e-mailed during Advertising Week.
“WADV Radio will be an informative, entertaining, and interactive experience for the Advertising Week community,” explained Jeff Haley, President and Chief Executive Officer, RAB. “Like any Radio station in America, WADV will be lifestyle-targeted, focused on the interests and tastes of its listening audience, easy, and fun.”
Streamed content will be available for download from the WADV microsite, allowing attendees even more flexibility with their time and schedules.
“The RAB has taken a huge leap and has seamlessly transformed traditional media into new media,” observed Matt Scheckner, Executive Director, Advertising Week. “WADV Radio delivers the best of advertising to owners of desktops, laptops and handhelds . . . On demand . . . And extends the life of our content beyond the four walls where the sessions and events are held.”
Special programming from CBS RADIO’s New York stations, customized to mirror their individual formats, will include live and recorded features from WCBS-FM, 1010 WINS, WFAN, Fresh 102.7, WCBS-AM, and K-ROCK including: morning salutes to advertising and media luminaries; interviews with leading CEO’s and CMO’s; a roundtable discussion on sports marketing; vignettes that spotlight the Greatest Music in Advertising; afternoon recaps of morning sessions; and more.
The technology to power and stream WADV Radio is provided by Triton Media: [eco] The Power of One – One system. One strategy. One Log-in for the Listener. One database for the station. One source for a complete strategic solution – [eco] – Developed by Mass2One Media and Presented by Triton Media. For more information go to www.tritonmktg.com
Now in its fourth year, Advertising Week has become the largest assembly of advertising and media leaders in North America, drawing thousands of participants from more than 30 countries. Above and beyond celebration, the mission of the Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. Advertising Week brings together a broad range of disciplines in the advertising industry to conduct joint and industry-silo specific meetings, keynotes and panels, major conferences and expositions and special events.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.
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