RAB Presents Sales & Marketing Workshops at NAB 2008
New York, New York – March 20, 2008 -- The Radio Advertising Bureau (RAB) is producing an exciting lineup of topical, cutting-edge sales and management programs for the National Association of Broadcasters (NAB) Conference in Las Vegas, April 11-17.
RAB sessions at NAB 2008 are designed to respond to the needs of geographically, demographically, culturally, and technologically diverse Radio stations and groups. RAB has secured top-level speakers, known both nationally and internationally, who will share insights and real-world experiences that reveal how to make money with new and emerging digital platforms
RAB workshops at NAB 2008 are outlined below. For a full agenda and to register for NAB 2008, please visit www.nab.org .
RAB Sessions at NAB 2008
"New Technologies: New Revenues" Monday, April 14th -- 10:30-11:20 AM
Deborah L. Esayian, Emmis Interactive, Chicago, IL
The explosion of new technologies creates new competition for all media, but it also creates new and lucrative opportunities for Radio stations and companies willing to launch creative strategies that better serve their audiences and their advertisers. Learn how to emulate the success of some of the most innovative Radio operators of our generation.
"How Traditional Media Can Survive, Monetize and Grow Profits in the Digital Age" Monday, April 14th -- 11:30 AM-12:20 PM
Sheila F. Kirby, Interep, Chicago, IL
Sheila F. Kirby, President/Strategic Sales Development for Interep National Radio Sales, will take you through an in-depth presentation on the integration of traditional and digital media assets. Fortune 1000 companies and their agency partners are migrating online at a fast and furious rate at the expense of our traditional media budgets. For broadcasters to profit in the first decades of the new millennium, they must offer integrated touchpoints that move the needle for advertisers and agencies. You will walk away with a step-by-step plan on how to survive, monetize and grow your Radio profits in a digital age.
"Big Moneymakers from Small Markets" Monday, April 14th -- 1:30-2:30 PM -
Sylvia Allen, Allen Consulting, Holmdel, NJ
Many of the biggest moneymaking ideas in Radio germinated in some of the smallest markets, where managers and sellers know they have to react quickly, creatively, and productively when their clients need help! Hear the best new ideas from the best small-market successes and learn how to make them work in your market!
"Selling Radio in a Changing Environment" Tuesday, April 15th -- 10:00 AM-10:50 AM
Mike Mahone & John Potter, RAB/Dallas
A slowing economy plus changes in the media landscape represent new challenges for Radio and the clients we serve. In this session, we'll explore current economics, changing consumer attitudes, the opportunities and challenges of new media, how major advertisers build long-term brand share during economic downturns, how and why Radio traditionally outperforms other media during challenging economic times, and the tools you'll need to insure success for you and your clients in 2008 and beyond.
"What the World's Best Radio Managers Do Best" Tuesday, April 15th -- 11:00 AM-11:50 AM
Moderator: Bud Stiker, RAB, New York
Panelists: Mathieu Sibille, NRJ International, Paris, France; Yuri Kostin, PMBC Broadcasting Corp., Moscow, Russia; Christo Grozev, RadioCorp, Vienna, Austria
Thanks to modern communications and transportation technology, it's easier than ever to find and adapt new ideas, wherever they originated. Our clients and their advertising agencies do this routinely, but many Radio broadcasters have been reluctant to consider great ideas that aren't "home-grown." Here's your chance to find out what strategies are building audiences and making money in other countries, and how easy it can be for you to adapt those ideas to build your own local success in your own unique environment.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.
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