RAB Delivers On Commitment To Interactive Efforts

John Potter Named VP, Interactive Revenue Development

New York, New York – April 7, 2008 –The Radio Advertising Bureau (RAB) has named John Potter – formerly Vice President Educational Services – to the newly established position of Vice President Interactive Revenue Development.

Created to address the immediate needs of Radio sellers in today’s media landscape, the new position is part of RAB’s commitment to continually provide Radio stations with new tools to improve their marketing expertise and selling skills – including those necessary to compete effectively in the new digital arena.  

Potter’s primary focus will be the development of informational and training resources that assist Radio stations with their interactive content and sales efforts.  In addition, he will retain his responsibilities as director of the RAB Radio Training Academy.

In addition to an intense passion for all things digital, John brings over 30 years of Radio sales and management experience to the mix, including two years as Vice President of Sales at Clear Channel Interactive prior to joining RAB in 2003.

“John’s background along with his extensive knowledge of new media, make him the perfect person for this important new position to help our members successfully monetize their interactive and digital endeavors,” stated Mike Mahone, Executive Vice President, Services, RAB.  “John has already been instrumental in helping Radio sales professionals incorporate new media components into their daily sales activity by conducting a series of one-day workshops on How to Sell Interactive Advertising; developing an online Interactive Selling training course; and directing the recent rollout of RAB’s new Certified Digital Marketing Consultant (CDMC) accreditation program.

Potter holds a Communications Degree from Ohio State University and owns at least one of about every electronic gadget you can imagine.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.  

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