RAB Board of Directors Passes Resolution on

Selling and Schedule Verification

New York, New York – May 28, 2008 -- The Board of Directors of the Radio Advertising Bureau (RAB) has passed a resolution enhancing Radio’s accountability that includes recommended selling and schedule verification guidelines to create a stronger relationship with advertisers and accommodate the diverse and highly targeted nature of the Radio industry.

Endorsed at the semi-annual RAB Board of Directors meeting in Los Angeles last week, the resolution aims to put to rest the debate for posting in Radio and instead focuses on delivering an outline for sound business principles and practices that will benefit Radio’s standing in the media space.

“This is the beginning of a longer process around gaining greater credibility for Radio,” stated Jeff Haley, President and Chief Executive Officer, RAB.  “We will work closely with the buying community and the American Association of Advertising Agencies (AAAA’s) to develop and refine our proposal into a set of sound business practices that will enhance advertisers’ confidence in Radio while protecting our industry.”

“We put extreme effort into putting forth guidelines that are intentionally broad in scope, while providing advertisers and their agencies with accounting and verification practices of the highest integrity,” noted Peter Smyth, President and Chief Executive Officer, Greater Media and Chairman of the RAB Board of Directors.  “We are very encouraged by the willingness of RAB member groups to engage in this discussion and institute accounting principles that will advance Radio.”

“I am pleased that Radio has adopted a unified position on verification and compliance solutions,” said Maribeth Papuga, Senior Vice President/Director, Local Broadcast, Mediavest, “and I look forward to improving our business practices together.”

To read the entire practices proposal, please click here.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.