Cathy Coughlin of AT&T to Deliver Advertiser Keynote at RAB2009

New York, NY - February 13, 2009 – Cathy Coughlin, senior executive vice president and global marketing officer of AT&T Inc., will deliver the advertiser keynote on the closing day of RAB2009. Coughlin’s keynote will conclude the three day conference that includes a roster of national marketer panelists from the telecommunications, automotive, retail, restaurant and beverage categories. As head of marketing for the world’s largest communications company, Coughlin will offer her insights on successfully building and enhancing a brand amid the challenges of the current economic environment.

At AT&T, Coughlin oversees brand strategy, advertising, corporate communications, events and sponsorships worldwide. She leads the effort to build and strengthen the company’s brand and reputation around the globe.

In her presentation, Coughlin will talk about AT&T’s approach to reaching consumers, including the importance of meaningful and creative messaging and the need for strategic media planning across multiple platforms and touch points such as radio.

“I am looking forward to the opportunity to speak to the Radio industry,” Coughlin said. “Now, more than ever, we need to ensure we’re connecting with consumers in the most meaningful ways.

“We are thrilled to have Cathy join this year’s already incredible program and share her proven advertising and media strategies with our attendees,” stated Jeff Haley, President and Chief Executive Officer of the Radio Advertising Bureau. “As the largest telecommunications company in the world, AT&T has utilized Radio’s vast consumer reach and ranked among the top Radio advertisers in 2008.”

At RAB2009, attendees will have the opportunity to go to more than 45 informative sessions, network at scheduled social events and hear from leaders in Radio, advertising and marketing. The conference will be held in Orlando from March 16 – 18 at the Rosen Shingle Creek Resort.

The Radio Advertising Bureau
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium.