The Coca-Cola Company Joins RAB2009 With Advertiser Super Session
RAB2009 Roster Is Filled
New York, NY - February 23, 2009 - The Radio Advertising Bureau (RAB) announces the addition of Coca-Cola Unbottled, a super session panel at RAB2009. Just one month away from the Radio community's largest industry gathering, RAB2009 is shining a spotlight on local and national advertisers in key categories: telecommunications, automotive, retail, restaurant and beverage.
Coca-Cola Unbottled: An inside look at the world's largest beverage company's advertising and media strategies, will be moderated by Jeff Haley, President, CEO of the RAB and features Annis Lyles, VP, Media and Interactive, Coca-Cola North America and other panelists from the beverage company to be announced soon.
The exciting recent addition of AT&T's Global Marketing Officer, Cathy Coughlin, as advertiser keynote rounds out the robust slate of advertiser sessions. Ms. Coughlin will address attendees on AT&T's approach to reaching consumers and the need for strategic media planning across multiple platforms and touch points such as radio.
The emphasis on learning from and interacting with top advertisers and agencies provides conference attendees access to local and national marketers and decision-makers with this exceptional line-up:
Advertiser Spotlight: Miller/Coors
Moderator: Weezie Kramer, Regional President, Entercom, Chicago - Panelists: Ms. Dockery Clark, EVP/Sports & Event Marketing for Miller Coors, Chicago, IL; Kim Luegers, Emerging Media Director, Draft FCB, Chicago, IL
AT&T: What the Communications Giant Wants from Radio
Panelists: Chris Schembri, VP/Media Services, AT&T, Dallas, TX; Julia Plourde, Director of Local Media, AT&T; Kim Vasey, Senior Partner/Director of Radio, Mediaedge:cia
The Restaurant Industry: Navigating Through a Challenging Consumer and Economic Environment in 2009
Moderator: Bobby Smith, Asst Program Director, WOMX/WOCL, Orlando - Panelists: Tom Calato, Owner/Operator, Firehouse Subs, Orlando; Monique Yeager, Marketing Director, Sonny's BBQ, Orlando; Karen Soots, Director Media Services, Outback Steakhouses, Tampa, FL
Taking the Temperature of Healthcare & Medical Opportunities
Moderator: Kay Stelling, Statewide Regional Account Manager, Clear Channel, Orlando, Panelists: John Casey, Owner/President, Nutritional Therapeutics, Inc., Commack, NY; Sean Stanton, Site Director, Compass Research, Orlando, FL; Mark Hollamon, Special Events & Fundraising, Susan G. Komen for the Cure, Central Florida; Kelly Wallace, Director/Interactive, Greater Media, Philadelphia, PA.
Automotive: Navigating the Curves
Moderator: Tammy Greenberg, SVP/Business Development, RAB, New York Panelists: Daniel G. Fletcher, President and Kandi C. Kirkland, VP/Management Supervisor/Florida, Velocity Marketing, Los Angeles, CA.
What Advertisers Really Want and Need from Radio
Moderator: Sheila Kirby, SVP, Tribune365, - Panelists: Abbie Korman, CEO/Founder, Impact Marketing & Promotions, Los Angeles, CA; Carol Grothem, VP/Broadcast Manager, Campbell Mithun, Minneapolis, MN.
Driving Retail Traffic featuring Auto Zone
Panelists: Brett Shanaman, VP/Marketing, Auto Zone; Steve Dow, SVP/Group Account Director, MPG; Agnes Lukasewych, SVP/Group Account Director/Audio Broadcast, MPG.
Hispanic & Urban Radio in a PPM World - New Measurement, Same Valuable Markets
Moderator: Gerry Boehme, EVP/Strategic Planning, Katz Media Group, New York -Panelists: Doug Abernethy, Regional VP, Radio One, Houston; Deborah Gray-Young, VP/Media Director, Burrell Communications; Barry Fischer, EVP/GM, McGavren Guild Media, New York.
Hispanic Media, Agency and Advertiser: Selling Beyond the Numbers
Moderator: Robert (Bob) Pantanini, EVP/Sales & Marketing, Futbol de Primera, Miami, FL - Panelists: Claudia Varela, Director, Accent Marketing, Miami, FL; Karen Treydte, Media Planning Director, Casanova Pendril, Los Angeles, CA; Joseph E. Carvajal, Hispanic Brand Manager, Jack Daniels, USA, Louisville, KY; Ken Rye, Director/Multicultural Marketing, Home Depot, Atlanta, GA and Victor Ornelas, Executive Coach, Ornelas, Inc., Dallas, TX.
Marketing to the African-American Consumer - The Power of Urban Radio
Moderator: Howard Robertson, President/CEO, Spotset Radio Network, Memphis, TN - Panelists: Gwen Kelly, Sr. Director of AA Marketing, Wal-Mart; Edna Kane-Williams, VP/AA Strategy, AARP; Mark Prince, Director of Client Services & Media Consulting, Professional Partnering Solutions, Austin, TX and Bob Wingo, President/CEO, Sanders Wingo Advertising, El Paso, TX.
Digital Deep Dive 201
Moderator: Mike Aronow, VP/Digital Sales, CBS Radio, New York; Panelists: Andy Lipset, President/Sales, TargetSpot, New York; David Mason, CEO, StudioNow, Nashville; David Morris, Founder/President, Media Webconnect, Cleveland, OH; Adi Sideman, Founder/CEO, Oddcast, New York.
Advertisers Who Get Digital
Moderator: Andy Lipset, President/Sales, TargetSpot, New York - Panelists: Yvonne Lacey, Senior National Media Buyer, Fox Broadcasting, Los Angeles, CA ; Maja Mijatovic, VP/Director of National Radio, Horizon Media, New York.
A low registration fee of $599 will include access to all advertiser sessions and an array of digital, management, and idea filled sessions. RAB2009 will be held in Orlando from March 16-18.
The Radio Advertising Bureau
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium.
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