RAB2009 Keeps Attendees Focused And Energized

The "Working" Conference Closes Its First Day

New York, NY - March 16, 2009 - RAB2009 kicked off to a vigorous start and will continue tomorrow with keynoter, Andy Stefanovich, a nationally-known business proven consultant, as the second day of intensive workshops and sessions begins.  Now that attendees are "IN", they are actively participating in interactive programming around media advertising, digital and sales & management issues facing the Radio industry.

After hearing from Stefanovich at the opening ceremony tomorrow, attendees will gather for an interactive working lunch session with him and his team from Play, an innovation consultancy company.  All conference-goers will participate in business exercises to develop new ways of approaching Radio sales and management.  They will explore the current challenges: recruitment and retention of great people, changing perceptions of Radio at the agency level, identifying online/mobile/digital opportunities, and shifting from being transactional to being results driven.

"Innovation requires being slightly disruptive. During our workshop we are going to behave differently, so we can think differently. We will use a tested, disruptive creative process to harness the collective brainpower of the largest gathering of dedicated radio professionals from across the industry," stated Andy Stefanovich.  "Our goal is a large volume of ideas that stretch our thinking and deliver new solutions. The tools we use are simple, powerful, and easy for participants to take back home to their teams."

RAB2009 attendees are discovering the latest in digital sales and getting in on the latest in innovative technology from mobile initiatives to streaming audio.  This year's conference takes the opportunity to continue changing the perception of Radio.

"With a new set of challenges including the current economic climate and a broadening media landscape, we built this year's program with new approaches to training, educating and inspiring attendees," noted Jeff Haley, President and CEO of the Radio Advertising Bureau.  "We are bringing attendees a high-energy and diverse working conference with national advertisers, members of the creative community, and leading sales experts."

Today attendees took advantage of several opening day sessions that included: "Advertiser Spotlight: MillerCoors," "Radio, Emotion and the Brain," "Restaurants: Navigating Through a Challenging Consumer," and "Compensation Plans for a Challenging and Changing Media Economy."

RAB2009 is packed with over 45 sessions and more than 160 speakers for optimum exposure in new digital initiatives, renewed thinking and networking opportunities.

The Radio Advertising Bureau
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium.