RAB Partners With Borrell Associates To Bring Accelerated Online Growth To Radio Stations
New Webinar Series to Offer Interactive Marketing Training
New York, NY - April 28, 2009 - The Radio Advertising Bureau (RAB) and Borrell Associates have partnered on a new training program offering the latest tools and information in interactive Radio revenue. "Accelerating Your Online Revenue Growth" is broken into a series of four Webinars designed to maximize revenues from Radio's online initiatives. The Webinars are scheduled for May 19, May 26, June 2 and June 9.
Radio professionals will receive invaluable information and tools on the latest online revenue products and newly emerging online ad categories. New techniques discussed in the course will range from asking the right questions of online ad prospects, gaining access to the proper business targets and understanding clients' online marketing needs.
"We are thrilled to be partnering with the RAB in this effort. Together we are increasing the opportunities for online growth and giving Radio stations the valuable tools needed for these expanding revenue outlets," commented Peter Conti, Senior Vice President at Borrell Associates.
The Webinars are strategically divided into four parts and each one covers new online revenue paths in the Radio industry. One Webinar focuses on online promotions. An online Radio promotion is a highly untapped source for revenue and is the fastest growing marketing segment online. The training will look at how to increase revenues through promotions: contests, sponsorships, viral marketing and video campaigns among others. This Webinar provides the tactics that will bring immediate results and revenue in this fast growing category.
Radio stations will be able to train their entire sales staff at once with this program. By attending the full Webinar series, stations will also receive the latest Borrell Associates data for online revenue including personalized market online figures and growth projections for smart prospecting.
"Borrell Associates is a highly regarded research and consulting firm in Local Online Revenue," said Mike Mahone, Executive Vice President, Services at the RAB. "Through this joint effort, we are giving Radio sales professionals the ability to find local revenue possibilities with comprehensive training and giving them access to Borrell's individualized local revenue data."
Information and registration for this Webinar series are available at www.RAB.com.
The Radio Advertising Bureau
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium.
Borrell Associates
Borrell Associates is an Internet media research and consulting company and the leading provider of local advertising research, data and strategic analysis. The company has offices in Williamsburg, Va., and Seattle, Wash., and provides detailed market advertising data reports for hundreds of local media companies, including WebAudit™, Local Ad $pending (LA$R) and customized reports for any U.S., Canadian or U.K. market. For more information, visit www.borrellassociates.com.
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