RAB Opens New Industry Doors With Personal Membership Program

Enhanced Services for Radio Professionals

New York, NY - June 1, 2009 - For the first time the Radio Advertising Bureau is launching a new Personal Membership program to provide Radio sales professionals with a higher level of service and support along with faster, customized access to its vast collection of Radio sales and marketing resources.


The value in this new Personal Membership program centers on a personal, completely customizable relationship with the RAB that will allow individuals to most effectively use RAB resources to project the highest level of professionalism and expertise to their clients and prospects, while increasing their overall marketing and media knowledge and enhancing their Radio selling skills.


Among the most anticipated features of the program is the ability for each Personal Membership subscriber to effectively communicate with advertisers through a customized, self-branding, Personal Promotional Micro-site.  Using an easy to use "click 'n build" interface, users can quickly choose their design template, select from key RAB resources, and load station information, sales materials, personal messages, video clips and more to create a personal, dynamic, and engaging personal website. 


Additional benefits of the new Personal Membership program include customized access to RAB.com, the Radio Advertising Bureau's online Radio sales and marketing resource center.  Subscribers will have one-click access to their user-defined most-used RAB resources along with at-a-glance access up-to the minute news and information for their select list of business, advertising, and marketing categories.


Personal Membership subscribers will also have the ability to create professional proposals with "Proposal Assistant," RAB's online proposal writing system, enjoy priority 800-number access to the RAB Member Response help-line, and have free and unlimited access to the RAB webcast library along with free registration to most RAB live webinar programs.


"The Radio and media landscape continues to evolve at a quick pace, demanding more knowledge and focus than ever from Radio sales professionals.  A top priority for the RAB has always been to provide our Radio professionals with the most dynamic resources they need to succeed in the industry," said Jeff Haley, President and CEO of the Radio Advertising Bureau. "We're confident the new RAB 'Personal Membership' program will do just that by providing subscribers with faster, more individualized support and the innovative tools they need to stay competitive and current in a rapidly changing environment."

Here is a look at a personalized RAB.com page and a personalized Micro-Site.



A 12-month, introductory subscription to RAB's new Personal Membership is available now for just $210.  For more information visit RAB.com or call 1-800-232-3131. 


About the Radio Advertising Bureau:

The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium.