Innovative Sales & Marketing Sessions at the NAB Radio Show Presented by RAB

Radio Experts Offer New Approaches in a Competitive Ad Market

New York, NY - July 14, 2009 - The Radio Advertising Bureau (RAB) will present several innovative and timely sales and marketing sessions at this year's NAB Radio Show to be held in Philadelphia, PA from September 23 - 25.


Presentations and discussions will be led by top professionals in the media and advertising industries including executives from RAB.  The RAB has pinpointed some of the key issues facing Radio sales and marketing teams today and will guide participants through current and upcoming developments in interactive media and Radio.


The 2009 NAB Radio Show Sessions Presented by RAB:

  • "How Radio Can Do Video Economically and Profitably"
  • "Great Client Marketing Strategies with Small Budgets"
  • "Integrated Media Marketing: Leading Your Radio Sellers Through the Transition"
  • "New Era, New Opportunity: Maximizing of Radio for Multicultural Audiences"
  • "Digital Best Practices for Radio"
  • "New, New Business Models"
  • "10 Powerful Client Profit Accelerators"
  • "Preparing Now for the Economic Recovery"
  • "Small Market Budget Beaters for 2010"


"The sessions presented by the RAB will illustrate the newest marketing strategies and creative ways to reach audiences and advertisers," noted John David, Executive Vice President, Radio at the NAB.  "With a scope to cover all-size markets, these sessions add great value to this year's show."


"For Radio sales professionals the NAB Radio Show is an essential conference for learning the latest in media technology and how stations can increase revenue opportunities," said John Potter, Vice President, Training at the RAB.  "We are proud to present these informative sessions ranging from digital and interactive Radio to how to reach marketers in the current climate."


The NAB Radio Show will feature programs for broadcasters in all markets, devoted to new technologies that are enhancing stations brand and revenue streams, industry challenges and a look at what's next in Radio.  For full agenda and to register, please visit www.nabradioshow.com.



About the Radio Advertising Bureau:

The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium.