September 9, 2010 --- New York, NY – Sixty diverse Radio spots have made it to the finals of the 2010 Radio Mercury Awards, which honors outstanding Radio created by agencies, production companies, Radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message. The second Annual Radio Creative Summit was once again held in conjunction with the final round judging, this year at the VCU BrandCenter in Richmond, Virginia.
The 2010 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, consumer packaged goods, telecommunications and retail categories.
“I’m really encouraged by the list of finalists that have made it this far. This is a great example of the overall breadth and scope of the Radio advertising landscape.” noted Mike Hughes, Co- Chief Judge, and President and Co-Chief Creative Officer, The Martin Agency.
“We’re continuing to see marketers leverage Radio in unique ways. This year’s high caliber of brands speak to the medium’s reach and flexibility,” stated Jeff Haley, President and CEO of the Radio Advertising Bureau.
Upon completion of the final round judging, VCU BrandCenter graduate students participated in a discussion devoted to Radio creative with the stellar panel of judges. “To gather all of these top agency talents into one room and focus on one medium, and discuss its importance, is a VCU student’s dream come true,” said Kelly O’Keefe, Managing Director, VCU BrandCenter.
The final round judging panel included: Jim Cook, President, Creative Services Group, Clear Channel; Susan Credle, Chairman and Chief Creative Officer, Leo Burnett; Mike Hughes, Co- Chief Judge, and President and Co-Chief Creative Officer, The Martin Agency; Jose Molla, Co-Founder, Executive Creative Director, la comunidad; John Norman, Co-Chief Creative Officer from The Martin Agency; Kelly O'Keefe, Managing Director, VCU Brandcenter; Aldo Quevedo, President, Dieste; Luke Sullivan, SVP, Group Creative Director, GSD&M, Idea City; Dan Wieden, President & CEO, Wieden Kennedy; Rebecca Williams, SVP, Chief Creative Officer, Uniworld Group.
Winners will be announced on Monday, September 27th at the Annual Radio Mercury Awards at the NASDAQ MarketSite. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 for details. Listen to the finalists here.
2010 Radio Mercury Awards Finalists
Agency/Production Company Category
Significant Others
Apex Pest Control
Anson-Stoner
Vocoder Love, Baby
McDonald's
Arnold
Looking
McDonald's
Arnold
.
Canada
Virginia Tobacco Settlement Foundation
Barber Martin Agency
Denny Live/Nascar
Sprint
bartradio SEA/NYC
Meet The Legals-Videos
AT&T
BBDO Atlanta
Cops
MINI Cooper
Butler, Shine, Stern & Partners
Colonoscopy
MINI Cooper
Butler, Shine, Stern & Partners
Offensive Lineman
Williamson Insurance
CJRW
Three Beers
Horny Goat Brewing Company
Creative Reserves
White
Mammoth Mountain
David & Goliath
Gym
National Thoroughbred Racing Association
Devito/Verdi
Dance Club
National Thoroughbred Racing Association
Devito/Verdi
Oktoberfest
National Thoroughbred Racing Association
Devito/Verdi
Nursing Home
Legal Sea Foods
Devito/Verdi
It's Ok
Ehrlich Pest Control
Devito/Verdi
Balloon Animal
Microsoft
DNA Seattle
Signs
Heineken USA/Dos Equis
Euro RSCG New York
Cinco
Heineken USA/Dos Equis
Euro RSCG New York
Halloween
Heineken USA/Dos Equis
Euro RSCG New York
Standard #2
Heineken USA/Dos Equis
Euro RSCG New York
Cinco #2
Heineken USA/Dos Equis
Euro RSCG New York
Travel Mug Song
7-Eleven
Freshworks/TracyLocke
Empathy
Safeco
Hill Holliday
Battle
P&G Bounty
Lapiz
Never Get Dirty
P&G Era
Leo Burnett, Toronto
Miles
P&G Gain
Leo Burnett, Toronto
Tasting Notes
Tillamook County Creamery Association
Leopold Ketel & Partners
Takei
Carl's Jr.
Mendelsohn Zien Advertising
Missing Letter “P”
Wheel Of Fortune
Oink Ink Radio
Unlimited Time
Staples
Oink Ink Radio
.
Nut Pouch
Duluth Trading Company
Pond Radio Entertainment
.
Deerbabies
General Mills/Yoplait/Yoplus
Saatchi & Saatchi NY
.
Laugh Therapy
General Mills/Yoplait/Yoplus
Saatchi & Saatchi NY
Duet
FirstBank
TDA
Dance
GEICO
The Martin Agency
Stacy
QuikTrip
The Richards Group
Ladder to Heaven
Sears - Craftsman Tools
Young & Rubicam
Universe Diorama
Sears - Craftsman Tools
Young & Rubicam
Knowledge Shelf
Sears -Craftsman Tools
Young & Rubicam
Campaign
"Dear Me" Campaign
WA State Dept of Health
WONGDOODY
"Romantic Fatpants " / "Dear John" / "Eulogy" Campaign
YMCA Twin Cities
Preston-Kelly
"Cold Songs" Campaign
MillerCoors, Coors Light
Draftfcb
PSA
My Daughter Kara
Iraq and Afghanistan Veterans of America/The Ad Council
Clear Channel Creative Services Group
Common Sense
Operation Lifesaver
Flying Brick Radio
Ashley
AT&T
Oink Ink Radio
Ken
Washington State Department of Health
WONGDOODY
Radio Station Produced
Building 19 Subliminal
Building 19
CBS Radio
The Tune Up
DP Motorwerks
Clear Channel Broadcasting
Bear Skin Rug
Myers Carpet
Clear Channel Creative Services Group
Landscaper
SD Storage
Clear Channel Creative Services Group
Pick Me
Empire State Potato Growers Assoc.
Entercom
Izzo's Burritos
Izzo's Illegal Burritos
Townsquare Media
Woodpecker
Engagingcommercials.com
WBEB-FM
Spanish Language
Comcast Shaolin
Comcast
Grupo Gallegos
Batalla
P&G Bounty
Lapiz
Ovnipuerto
Cine las Americas
LatinWorks
1 Ford SYNC / Indie
Ford
Zubi Advertising
Student
Pull the Plug
Peet's Coffee & Tea
Miami Ad School
Mosquito Insanity
Orkin
Portfolio Center
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for over $2.9 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. Last year, the $100,000 Grand Prize was awarded to The Richards Group.
Media Contact:
Meghan Buonocore
212-681-7215
mbuonocore@rab.com
