WASHINGTON,
D.C./NEW YORK -- The Radio Advertising Bureau (RAB) and the National
Association of Broadcasters (NAB) announced speakers for the 2012
Radio Show Advertiser Luncheon. The event will be held on Wednesday,
September 19 at the Hilton Anatole in Dallas.
Two
prominent advertising agency CEOs: Bill Koenigsberg, president, CEO and
founder, Horizon Media and Andrew Essex, CEO, Droga5 will discuss the expanding
array of media options for advertisers and Radio’s role in enabling marketers
to connect with consumers. The two executives collectively represent many
of the top 100 advertisers in the U.S.
“The Advertiser Luncheon is a must-attend event amid a conference full of top
industry executives," said RAB President and CEO Erica Farber.
"Koenigsberg and Essex will share their expertise and vision on how Radio
stands out in today’s advertising environment."
Koenigsberg
founded Horizon Media in 1989 and grew it into the world’s largest independent
media agency. The agency currently has $3.8 billion in billings representing
clients, including GEICO, Capital One, United Airlines, A&E Networks, Kraft
Foods and Weight Watchers. Under Koenigsberg’s leadership, Horizon was named
the 2011 Independent Media Agency of the Year by MediaPost magazine and in 2010 Media Agency
of the Year by both Ad Age
and Adweek/Mediaweek/Brandweek.
He is currently chairman of the Media Policy Board and director-at-large of the
4A’s Board of Directors and also serves on the Board of the International Radio
and Television Society.
Essex is the
CEO of Droga5, a creative and strategic agency whose diverse clients include
PUMA, Kraft Foods, Coca-Cola, Prudential, Hennessy, Amstel Light, Newcastle
Brown Ale, Qantas and The New Museum of Contemporary Art. The agency is
known for innovative social initiatives including UNICEF’s Tap Project, The Great Schlep for the
Obama campaign and The Million Project for the New York City Department of
Education. Droga5 has been twice named Ad
Age’s Agency of the Year. Before co-founding Droga5 in 2006,
Essex, an award-winning journalist, was the founding editor-in-chief of Absolute magazine.
About
the Radio Show
The 2012 Radio Show, produced by the Radio Advertising Bureau (RAB) and the
National Association of Broadcasters (NAB), will be held September 19-21 in
Dallas. This year's show brings radio broadcasters and industry colleagues
together to share knowledge, discover the latest innovations, network with
industry leaders and explore creative business strategies to help radio
flourish in the digital age. To learn more about the 2012 Radio Show, visit www.radioshowweb.com.
News media
registration is now available.
About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in
the U.S. and over 1,000 member networks, representative firms, broadcast
vendors, and international organizations. RAB leads and participates in
educational, research, sales, and advocacy programs that promote and advance
Radio as a primary advertising medium. Learn more at
www.rab.com.
About
NAB
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests in
legislative, regulatory and public affairs. Through advocacy, education and
innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital age.
Learn more at www.nab.org.