Radio Advertising Bureau Launches Enhanced Co-op Directory

New York, NY - March 26, 2014 - The Radio Advertising Bureau has re-launched the widely used and successful RAB Co-op Directory after a full overhaul of all of its services. The new directory now has over 9,000 freshly updated listings available to assist with co-op sales strategies for RAB members across the country.

The directory plans include details for both radio and digital co-op information in a new, easier-to-read format. Like the previous directory, plans include company co-op contacts, plan accruals, claim information, approval and request forms, affidavits and tear sheets, as well as specificity on the terms for each co-op program's execution.

New additions to the co-op directory include:
  • Links to the manufacturer's websites and to a Dealer Locator feature - sellers will know whom to prospect for an advertising campaign on their station's airwaves and website in their local markets.

  • "Ad Material Warehouse" - this section features current scripts from many manufacturers. Scripts are searchable by category and by company or brand name.

  • Digital co-op users will find a veritable treasure trove of advertiser logos, banner ads, skyscraper ads and other materials already created and formatted for uploading to your station website in the Ad Material Warehouse.

  • Weekly Sales Leads - a new sales lead is uploaded every Monday and features an upcoming promotional push from a specific manufacturer who is offering additional or increased co-op for a particular seasonal product. This arms sellers with information on the campaign, incentives being offered, prepared ads, and relevant co-op details for the promotion.
For new co-op sellers, or for those seeking to strengthen their co-op sales skills, there is also a new Tutorials tab within the directory. This section includes a "Getting Started" booklet, a webinar on using the directory, and a series of informative co-op 101 articles on how to target your best prospects, utilize manufacturer spec ads, generate co-op proposals, and more. These are all available in PowerPoint and Microsoft Word formats.

"Co-op advertising is an integral part of local radio sales and we continue to improve our offerings as a benefit of RAB Membership," noted Erica Farber, President and CEO, Radio Advertising Bureau. "We are excited about this newly revamped RAB Co-op Directory for our members and know it will drive additional revenue into radio stations across the country."

The RAB Co-op Directory is a benefit of RAB Membership. To learn more about accessing this directory, log on to www.rab.com.

Click here for image of the RAB Co-op Directory.

About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.