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2014 Radio Mercury Award Finalists Announced
DDB NY and Clear Channel Media + Entertainment Lead the Pack with Highest Number of Finalists
GEICO Named 2014 Radio Marketer of the Year
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May 9, 2014 -- New York, NY – 157 radio spots and campaigns have made it to the finals of the 2014 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. DDB NY and Clear Channel Media + Entertainment lead this year’s entries throughout multiple categories. Publicis Kaplan Thaler and The Richards Group closely follow with multiple nominations. The Radio Marketer of the Year will be awarded to GEICO at the June 4 awards event.
The 2014 finalists incorporate a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.
“This group of finalists all created stories to help develop their client’s brand and messaging,” noted Matt Eastwood, chief creative officer, DDB NY and Chief Judge for the 2014 Radio Mercury Awards. “We really heard a new level of creative executions specific to what radio does best and that is storytelling.”
“Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer,” said Erica Farber, president and CEO of the Radio Advertising Bureau. “Not only am I encouraged by the creative use of radio, which is always set at such a high bar, but I am thrilled to see the caliber of radio station produced spots and campaigns shining in this year’s competition.”
The final round judging panel included Chief Judge Matt Eastwood, chief creative officer, DDB NY; Jill Applebaum, group creative director, JWT NY; Chris Beresford - Hill, executive creative director, BBDO NY; Wayne Best, founder, COG NYC; Pablo Buffagni, chief creative officer, Grupo Gallegos; Jim Elliott, chief creative officer, Y&R NY; Mark Gross, executive vice president / executive creative director, DDB Chicago; Joe Johnson, executive creative director, Publicis, NY; and Jeff Vinick, EVP, Executive Creative Officer, Deutsch NY.
2014 Radio Mercury Awards Finalists: - To listen to this year’s finalists click here.
Agency/Production
Smelliest Words 1 Breath Savers Arnold
Smelliest Words 2 Breath Savers Arnold
Retirement Speech The Mutual Fund Store Bailey Lauerman
Chandler AT&T BBDO New York
Fog Head McDonald's Bernstein-Rein Advertising
Food Sedan McDonald's Bernstein-Rein Advertising
Function Brain McDonald's Bernstein-Rein Advertising
Congrats Tina New Mexico Health Insurance Exchange BVK
Purse Radio Spot Wellmark Campbell Mithun
S'No Risk Weather Guarantee Toro Campbell Mithun
Tobacco Free Radio - Maggie Texas Health Resources Commerce House
Adjectives Arby's CP+B
Cousin Bobby The Clorox Company - Pine-Sol DDB California
I'm Sorry, I Was Eating a Milky Way - Sitter Mars, Inc. - Milky Way DDB Chicago
I'm Sorry, I Was Eating a Milky Way - Troop Leader Mars, Inc. - Milky Way DDB Chicago
I'm Sorry, I Was Eating a Milky Way - Valet Mars, Inc. - Milky Way DDB Chicago
Meeting New York Lottery DDB NY
Thoughts - Wheresquirrel New York Lottery DDB NY
CEO/Hippie Netflix Deutsch LA
Grandma/Goth Netflix Deutsch LA
Baby Seals Security Service Federal Credit Union Greatest Common Factory
Wine Security Service Federal Credit Union Greatest Common Factory
Best Dressed Dos Equis / Heineken Havas Worldwide NY
Mousehole Theater - "Browser" Reckitt-Benckiser / DCON Havas Worldwide NY
Was I Good This Year? Wisconsin Lottery Hy Connect
F&Easy Fresh&Easy Ignited
When I Grow Up McDonalds Leo Burnett
Parachute Pants Jeopardy Oink Ink Radio
Back To School Great Clips Periscope
Baby Abstract P&G / ZzzQuil Publicis Kaplan Thaler
Calculus Checkers P&G / ZzzQuil Publicis Kaplan Thaler
Semicolon Mime P&G / ZzzQuil Publicis Kaplan Thaler
Built for Speed - Office California Academy of Sciences Ron Foth Advertising
Giant Dinosaur Egg Hunt Columbus Zoo and Aquarium Ron Foth Advertising
Beef Burgundy MILLER COORS Saatchi and Saatchi
Remote Control MILLER COORS Saatchi and Saatchi
Algebra Land Colonial Williamsburg The Martin Agency
French Accent Colonial Williamsburg The Martin Agency
Pat A Cake GEICO The Martin Agency
Autocorrect Motel 6 The Richards Group
If It Ain't Chikin Itz Cheetin Chick-fil-A The Richards Group
Ooh Babee I luv yer Grill Chick-fil-A The Richards Group
Shake Motel 6 The Richards Group
Zombies Motel 6 The Richards Group
Kid Great Clips Van Winkle + Pearce
Momsong :30 Old Spice Wieden+Kennedy
Momsong :60 Old Spice Wieden+Kennedy
Scary Papa Murphy's WONGDOODY
Eagle Drummer Hillshire Farms - Ball Park Finest Young & Rubicam NY
Millard Fillmore Hillshire Farms - Ball Park Finest Young & Rubicam NY
Robo-Abe Hillshire Farms - Ball Park Finest Young & Rubicam NY
Innovative Use of Radio
Alan Varner Little Caesars Barton F. Graf 9000
Endangered song Smithsonian’s National Zoo and Conservation Biology Institute DDB NY
Speakers Designated Drivers on Demand Esparza Advertising
Wake Up Pepsico JWT San Juan
Six Corners Radio Allstate Insurance Company Leo Burnett
21 Grams Short Belgian Road Safety Institute TBWA Brussels
Integrated Radio Campaign
Alan Varner Little Caesars Barton F. Graf 9000
It Can Wait AT&T BBDO New York
Super Bowl Weekend Powered By M&M’s! M&M Mars CBS Radio New York / WFAN AM & FM
Thoughts New York Lottery DDB NY
Enjoy The Road Ahead SafeAuto Insurance Company Greatest Common Factory
Honor This Sprint Leo Burnett
Pain and Gain Paramount Home Media Radio Tag
7 Days to Sunday: Super Bowl Football Fan Machine Horizon Media WestwoodOne
PSA
Learning AdCouncil DDB NY
Annie DPA Dieste
Happy Birthday, Smokey Bear The Advertising Council FCB West
Toys States United To Prevent Gun Violence Grey
You Can't Hear Our Differences Polyphony gyro
BBQ Ad Council/AdoptUSKids Kirshenbaum Bond Senecal + Partners
Gay Wedding Anti-Defamation League Publicis Kaplan Thaler
Police Officer Anti-Defamation League Publicis Kaplan Thaler
Inspiration Special Olympics Wunderman
Tree Love Jam Tree People Wunderman
Mozart Newtown Action Alliance Young & Rubicam NY
Radio Campaign
Lumberjack Singers MNsure BBDO Proximity Minneapolis
Fog Head & Function Brain McDonald's Bernstein-Rein Advertising
Get Up On Outta Here AirFastTickets.com Clear Channel Creative Services Group
Mountain Calling Windham Mountain Resort Clear Channel Creative Services Group
I'm Sorry, I Was Eating a Milky Way Mars, Inc. - Milky Way DDB Chicago
Powerball - Social, Meeting and Picture New York Lottery DDB NY
Thoughts New York Lottery DDB NY
Netflix Holiday Radio Netflix Deutsch LA
Forever First First Citizens Bank Factory Detroit Inc.
Body Solutions Body Solutions Fitzgerald+CO
Lederhosen and Spork Summit Brewing Co. Gabriel deGrood Bendt
Seeds of Doubt - (Wife, Husband, Kids) California Milk Processors Board Goodby Silverstein & Partners
Baby Seals, Dignity, Wine Security Service Federal Credit Union Greatest Common Factory
Mother Urology Specialists Journal Broadcast Group
Wake Up Pepsico JWT San Juan
The Everyday Collection Target mono
Fairy Godmother Classics NASCAR Ogilvy
Tough Questions Jeopardy Oink Ink Radio
A Minute for the Animals PETA People for the Ethical Treatment of Animals
Moontower Comedy Festival Moontower Comedy & Oddity Festival proof advertising
ZzzQuil Sleep Radio / Snippets Calculus Checkers P&G / ZzzQuil Publicis Kaplan Thaler
Shiny-16th Century-Intro Splash Express Sonoma Media Group
The Breathe Easies Ad Council The Barbarian Group
2013-14 Motel 6 Radio Motel 6 The Richards Group
Fishy Jokes Oak Park Natural Pet and Fish Tribune
Scary Good Coffee Dark Matter Coffee Tribune
ID Angel - What is ID Angel?; Right Now; Revolutionary ID Angel Zubi Advertising
Radio Promotion of the Year
Rain KXL Promo Alpha Broadcasting
KNZR AM FM Greatest Generation Various Clients Buckley Radio Bakersfield
Wing Bowl 22 WIP Radio - Steven Singer Jewelers CBS Radio
2013 iHeartRadio Music Festival iHeartRadio Clear Channel Media + Entertainment
iHeartRadio Congrats Jared Leto iHeartRadio Clear Channel Media + Entertainment
iHeartRadio Music Awards Tease iHeartRadio Clear Channel Media + Entertainment
iHeartRadio Music Festival 2013 Tease iHeartRadio Clear Channel Media + Entertainment
Y100 Jingle Ball WHYI Clear Channel Media + Entertainment
Hot Holiday Wish Hot 101.5 and Aio Wireless Cox Media Group Tampa
Salute Your Hero Wendys Entercom Norfolk
Keep Humming Along Texaco Katz Media Group
The Black Keys Warner Brothers Records / Q Prime Radio Tag
Madea Stuff a Family Stocking Tyler Perry's Madea Christmas Steve Harvey Radio Network
Cubs Summer Chicago Cubs Tribune
Radio Station Produced
Dent Buy Doors Direct Clear Channel Creative Services Group
Earmuffs Windham Mountain Resort Clear Channel Creative Services Group
Lunchtime Momma Bimbo Bakeries Clear Channel Creative Services Group
Shake Your Buddha AirFastTickets.com Clear Channel Creative Services Group
700 WLW Salute Thanksgiving Workers WLW Clear Channel Media + Entertainment
Blown Away iHeartRadio Clear Channel Media + Entertainment
Don't Tell Mommy Lily & David Fine Jewelers Clear Channel Media + Entertainment
EA-Officer Events & Adventures Clear Channel Media + Entertainment
Radio Works Clear Channel Media + Entertainment: Cedar Rapids/Iowa City Clear Channel Media + Entertainment
WLW Opening Day 2014 WLW Clear Channel Media + Entertainment
Zerorez Potty Patch Zerorez Cox Media Group Atlanta
Soulshine Pizza - Freaky Fall Soulshine Pizza Cromwell Radio Group
Roll Call Washington Potatoes Disney
"Erv-toberfest" Erv's Mug Entercom Milwaukee
Monster Mother Trucker Flower Gallery St. Pier Group / Renda Broadcasting
Are you bored? Santa's Village Azoosment Park Tribune
Fishy Jokes 1 Oak Park Pet and Fish Tribune
Scary Good Coffee 7 Dark Matter Coffee Tribune
Stories MoreFm MoreFm
Fast Lane Operetta Fast Lane Outfitters, ASAP Energy Inc. Wright Broadcasting Systems
Can You Imagine Gunther's Games Zimmer Radio and Marketing Group
Spanish Language Single
Surrounded by Flavor McDonald's Alma DDB
Sushi Betis Olive Oil BBDO Puerto Rico
James Bond Ortega Argentina New Cinema Conill
Alarm Clock California Milk Processor Board Grupo Gallegos
Boss California Milk Processor Board Grupo Gallegos
Demon Pizza Patrón Richards / Lerma
Spanish Language Campaign
Ad a Lil' Puerto Rican Flavor Betis Olive Oil BBDO Puerto Rico
Despiertas Bien California Milk Processor Board Grupo Gallegos
Wake Up Pepsico JWT San Juan
All About Great Stories Chicago Latino Film Festival Lapiz
Student Produced
IT Guy Tiger Balm Adhouse
Warzone Youth Outreach Services Columbia College Chicago
The Blessing Kleenex Creative Circus
I'm Going to Die The Humane Society Portfolio Center
Detective X. Lax Ex-Lax The Creative Circus
Existential Crisis Fancy Feast The Creative Circus
Vampire 7-Eleven The Creative Circus
Bullying Hurts University of Texas at Arlington UTA Radio.com
Guitar Center Radio Guitar Center VCU Brandcenter
Winners will be announced on Wednesday, June 4 at the Annual Radio Mercury Awards Event at Le Poisson Rouge in New York City. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 or log onto www.radiomercuryawards.com for details.
About the Radio Mercury Awards The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
Media Contact: Meghan Buonocore 212-681-7215 mbuonocore@rab.com
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