Local Radio Market Brings National Industry Leaders to Rochester in Partnership with the Rochester Advertising Federation, the New York State Broadcasters Association and the Radio Advertising Bureau

New York, NY, June 9, 2014 -- Rochester area radio stations are joining forces to host local advertising agency, marketing and client executives at the Strathallan Hotel from 3:00 to 5:00 PM on Thursday, June 19th  for a thought leadership, content infused networking conference.  “It’s On in Rochester” is a free advertising and media event open to local business owners and advertising agencies interested in learning more about radio advertising and how it impacts purchase intent, brand awareness and most importantly sales and customer relationships.

Attendees will hear from national radio, and advertising leaders, along with experts speaking about cultural trends, social media and millenials. Marian Salzman, CEO, Havas PR North America will keynote the conference. Bill Rose, SVP Audio Client Services, Nielsen Audio will also present the latest National ROI  (Return on Investment) Study, with specific relevance to local advertising business.

Jeremy Schwartz, President of the Rochester Advertising Federation will also moderate a panel with radio’s top talent including: The Bee Moring Coffee Club with Terry, Steve & Newman, Tony Infantino, Bob Lonsberry, John DiTullio, Bill Moran and Brother Wease.

“This is a not-to-miss event if you’re in the advertising & marketing field here in the Rochester Market,” noted Jeremy Schwartz, president of the Rochester Advertising Federation, and partner at Truth Collective. “This will be a day chock full of cutting edge research and new multi-platform ideas tailored for our market.”

Post conference, the Radio Advertising Bureau, and the New York State Broadcasters Association will host a networking cocktail hour for all attendees overlooking East Ave. Attendees will have the opportunity to meet and greet with coworkers, clients and mingle with Rochester radio’s top on-air talent.

To RSVP to this event please email Events@rab.com.

About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.

About Rochester Advertising Federation
Rochester Advertising Federation is a brilliant assemblage of Rochester’s most talented, most inspired creative communications folk, and our sole focus is inspiring you in all sorts of ways. Here you’ll find event listings, featured creative, membership details, blog posts, and so much more. Learn more at http://rafconnect.org/

About New York State Broadcasters
The New York State Broadcasters Association represents the interests of over 300 television and radio stations in the New York State Assembly, the United States Congress, and various other legislative bodies. In addition to its lobbying efforts, NYSBA offers a variety of services to help the broadcasters of the New York State better serve their communities. Learn more at http://nysbroadcasters.org/