D.C./NEW YORK -- Organizers of the 2014
Radio Show, jointly produced by the Radio Advertising Bureau (RAB) and the
National Association of Broadcasters (NAB), announced today that advertising
luminary Bob Hoffman will provide the event's keynote address on September 10
at 3:45 p.m. The keynote address, sponsored by vCreative, will follow opening
remarks from RAB President and CEO Erica Farber and NAB President and CEO
Gordon Smith. The Radio Show will be held September 10-12 in Indianapolis.
keynote, titled "The Golden Age of BS," will address the gulf between
what we are being told by "experts" and the reality of advertising
and media today, with specific focus on broadcast radio. Hoffman is a partner
in Type A Group, LLC, a consulting firm that works with advertisers, marketers,
and media. He is the author of Amazon's number-one selling advertising book,
"101 Contrarian Ideas About Advertising," and "The Ad
Contrarian" blog, which Business Insider named one of the world's most
influential advertising and marketing blogs.
is a trusted authority in the advertising business," said Farber.
"Radio Show attendees are sure to benefit from his unique insights and
compelling presentation. This year's provocative keynote will offer valuable
takeaways that attendees can put to work at their stations."
founded Hoffman/Lewis advertising, one of the West Coast's largest independent
agencies, acting as chairman and CEO until he retired in 2013. Previously, he
was CEO of Mojo USA and president and creative director of Allen & Dorward.
He has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross,
Chevrolet, Pepsico, Bank of America and AT&T. In 2012, the San Francisco
Advertising Club named him "Ad Person of the Year."
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the Radio Show
The 2014 Radio Show, produced by the Radio Advertising Bureau (RAB) and the
National Association of Broadcasters (NAB), will be held September 10-12 in
Indianapolis. This year's show brings radio broadcasters and industry
colleagues together to share knowledge, discover the latest innovations,
network with industry leaders and explore creative business strategies for the
digital age. To learn more about the 2014 Radio Show, visit www.radioshowweb.com.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in
the U.S. and over 1,000 member networks, representative firms, broadcast
vendors, and international organizations. RAB leads and participates in
educational, research, sales, and advocacy programs that promote and advance
Radio as a primary advertising medium. Learn more at www.rab.com.
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests in
legislative, regulatory and public affairs. Through advocacy, education and
innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital age.
Learn more at www.nab.org.