Local Radio Broadcasters Bring National Industry Experts to the Capital District

Radio. It's On is presented in Partnership with the Radio Advertising Bureau and Capital District Radio Association in participation with the Albany Ad Club

New York, NY, November 6, 2014 -- Albany area radio stations will join forces to host local advertising agency, marketing and client executives at the Holiday Inn Suites and Conference Center on Thursday, November 13 in Latham, NY for a thought leadership, content infused networking conference.  “It’s On in The Capital District”  is open to local business owners and advertising agencies interested in learning more about radio advertising and how it impacts purchase intent, brand awareness and most importantly sales and customer relationships.

Attendees will hear from national radio, and advertising leaders, along with local Capital District on-air personalities.  Grey Persons, Director, Borrell and Associates, will bring color to today's media landscape with a focus on digital advertising and will shed light into local market spending patterns. Bill Rose, SVP, Nielsen Audio, will present the results from a recent study conducted by Nielsen Catalina Solutions which combined data from radio-audience measurement with shopper data from Catalina. Kim Vasey, Managing Partner/Director of Radio, GroupM, who is responsible for placing billions of dollars in radio each year will discuss the power of radio and the unique value it provides for advertisers and agencies when used right and in the right combination with other media.

Warren Garling, voice coach and past president of the Albany Ad Club will also moderate a panel with radio’s top talent including: Brian Cody (WFLY), Danie B. (WAJZ), Kelly Lynch (WGY), Walt Adams (101.3 The Jockey), Rodger Wyland (Fox Sports), Dr. John Cooper (PYX), Sean & Richie (WGNA).

“This is a must-attend event if you’re in the advertising & marketing field here in the Capital District,” noted Erica Farber, president and CEO of the Radio Advertising Bureau. “This will be a day chock full of cutting edge research and insights tailored for the Albany market.”

Post conference, the Radio Advertising Bureau, and the Capital District Radio Association will host a networking cocktail hour for all attendees. Attendees will have the opportunity to meet and greet with coworkers, clients and mingle with Albany radio’s top on-air talent.

To RSVP to this event please email Events@rab.com.

About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.

About the Capital District Radio Association
Capital District Radio Association promotes and encourages of the use of radio as an advertising medium in the Albany and surrounding areas.  In addition, it is the purpose of the Capital District Radio Association to be involved with community programs and to promote better community awareness.  Encouraging and providing educational programs for member stations to enhance the professionalism in all departments of radio operations.

About Albany Ad Club

The Capital Region's leading ad professionals came together in 1961 to found the Albany Ad Club Association of Professional Communicators. Ever since then, professionals in advertising, PR and marketing have built their networks and their careers through The Ad Club. Today, The Ad Club is a member of the American Advertising Federation (AAF), the nation's oldest national advertising trade group—and the only one representing all facets of the industry