RAB to Present Four Strategic Sales and Marketing Sessions at 2016 NAB Show

New York, NY – February 16, 2016 - The Radio Advertising Bureau (RAB) will present four revenue and professional development-oriented sales and marketing sessions, including a Digital Strategies Workshop, at this year’s NAB Show to be held in Las Vegas April 16-21, 2016. All of the sessions are a part of the Broadcast Management Conference.

The four sessions, led by the RAB Professional Development team, feature an array of radio sales, marketing, and digital executives who will share their perspectives on increasing radio revenue in today’s vast media landscape.  Convention attendees will leave these sessions with strategies and concepts that can be implemented readily in their local markets.

“Growing revenue for the radio industry is always the RAB’s main objective. These upcoming sessions will drive home key lessons and tools for radio sellers to implement in their daily sales executions,” noted Erica Farber, President and CEO, Radio Advertising Bureau. “NAB Show attendees will find these sessions invaluable to their future success in the broadcast business.”  

The Radio Advertising Bureau’s sessions are as follows:

Monday, April 18, 2015, 12:00 - 1:30 PM
Las Vegas Convention Center North Hall (N234)
Radio’s Lunch and Learn: Creating Sustainable Performance
The best people want to work in an environment that expects and rewards excellence, that reflects their value system, where they feel their work is meaningful, and they enjoy the camaraderie of their colleagues. Studies show the most engaged employees are significantly more productive, drive higher customer satisfaction, and outperform those who are less engaged. Moderator – Erica Farber, President and CEO, Radio Advertising Bureau
•    Training: As a business must grow and change, so also should its employees who are the key asset in driving the business forward. Regular training builds up the skillsets within a company to keep current with industry changes and increase your company’s bottom line. To Be Announced
•    Teambuilding/Recruiting:   A spirited team environment facilitates better ideas and work efficiency, increases employee and client acquisition and retention rates, and allows managers to coach people to success rather than manage to avoid failure. Beth Neuhoff, CEO, Neuhoff Media
•    Innovation:  Digital continues to be a dynamic revenue growth area for radio as well as a robust asset for connecting with audiences and advertisers. Continuing digital development requires advancing technologies, compelling content, and creative ideas to drive revenue. Discover the next steps for your stations. To Be Announced

Monday, April 18, 2016, 2:00 - 4:00 PM

Las Vegas Convention Center North Hall - (N238)
Small & Medium Radio Markets Idea Exchange
Get a slew of successful and effective ideas for your market in this up-beat, rapid-fire session. This panel of dynamic small and medium market broadcasters will share proven sales and promotion ideas guaranteed to drive new revenue for your station. This 45-minute panel presentation is followed by an open round-table exchange for attendees to share and improve on money-making ideas with colleagues.
Moderator: Spike Santee, President, SpikeSantee.com
Panelists:  Georgia Beasley, Director Digital,  Beasley Broadcast Group
Karolyn Mulvaney, VP/GM,  Summit Media
Angie Balderas, GM, Entravision Communications

Tuesday, April 19, 2016, 10:30-11:30 AM
Las Vegas Convention Center North Hall - (N234)

From Surviving to Thriving in Radio Sales
In this information-packed session, learn simple steps to making magic in your sales career. You’ll learn the 6 most powerful words in sales, how to go from cold call to cash cow, the power of a workable plan, finding your “appy” place, making money with digital, and much more. Turn “getting by” into “getting buys” with these powerful tools.

Speaker: Derron Steenbergen, CRO, Commonwealth Broadcasting

Wednesday, April 20, 2016, 10:30-4:00 PM
Las Vegas Convention Center North Hall - (N238)
Digital Strategies Exchange for Radio Workshop
DSX4r is a one-day program within the Broadcast Management Conference that focuses on the many new technologies affecting radio broadcasting today and provides recommendations for non-technical managers on how to best leverage them to local radio's advantage.

Digital Sales; Real World Success For Radio 12:00-12:30 PM
What’s working and what’s not?  Many say that growing digital revenue is the key to growing the station’s revenue going forward. But how do we do that best?  In this session you’ll hear stories from the street level: successful managers implementing digital solutions for their clients that are effective and ways their client-focused solutions are also driving revenue for the station and cluster.

Speaker: Mike Martin, Director Digital Sales, Beasley Broadcast Group

For more information about the NAB Show and Broadcast Management Conference, click here.

About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium. Learn more at www.rab.com.

About NAB Show
NAB Show, held April 16-21, 2016 in Las Vegas, is the world's largest electronic media show covering the creation, management, and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education, and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses, and seize new opportunities in the digital age. Learn more at www.nab.org.