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Madison Avenue and Minority-Owned Radio Partnership Forum Brings Together Global Media Buying Community and Minority Radio Groups
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New York, NY, March 14, 2016 -- Global Media Agencies and Minority-Owned radio broadcasters gathered in New York City on Friday, February 26, at The New York Times Building for an afternoon of panel discussions and speed dating-style networking, with an opening keynote address from famed radio personality Tom Joyner. The purpose of this forum was to improve relationships between the radio ad buying & planning community and minority-owned stations and to elevate and create new partnerships.
In his introduction to Tom Joyner, Jim Winston, president from the National Association of Black Owned Broadcasters shared that “Minority owned stations are small businesses with impressive stories to tell. They are in business because their communities want them to be.”
A discussion led by Erica Farber, president and CEO of the Radio Advertising Bureau, featured a stellar panel including; Frank Friedman, EVP, local broadcast activation, Zenith Media; Eric Garcia, radio revenue chief, Spanish Broadcasting System; Teresa Hithe, Group Director, OMD; and Detavio Samuels, president, One Solution. The overriding theme of this discussion was encouraging radio sellers to tell their stories, do their homework, present the qualitative and as Frank Friedman put it, “let’s study up on each other’s businesses.” Teresa Hithe added, “come to us with big ideas, grass roots, but relevant to our client’s needs.” At the end of the day, “sell us on why YOU.”
Following prepared remarks, the robust group of minority-owned radio stations spent 3-hours speed networking among 100 of buyers and decision makers from Starcom, Mediavest Group, Optimedia, OMD, Carat and Horizon.
“The Madison Avenue and Minority-Owned Radio Partnership Forum has created a unique foundation between minority radio players and the global media buying community,” noted Sherman Kizart, Founder and Managing Director, Kizart Media Partners. “More business for radio is the bottom-line result from this historic meeting.”
This uniquely planned event, where media buying agencies that cumulatively place over $100 billion in measured media spent the afternoon engaging the African American, Hispanic, and Asian radio owners, operators, and station executives, addressing opportunities to leverage the unique power of the broadcast medium and multi-cultural communities and advertisers.
Support for this ground breaking and historic event was provided by the New York Times, 4A’s, Starcom MediaVest, OMD, Zenith Optimedia, Radio Advertising Bureau, Kizart Media Partners and NABOB.
About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium. Learn more at www.rab.com.
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