RAB to Present Four Strategic Sales and Marketing Sessions at 2017 NAB Show

New York, NY – February 15, 2017 - The Radio Advertising Bureau (RAB) will present four revenue and professional development-oriented sales and marketing sessions at this year’s NAB Show to be held in Las Vegas April 22-27, 2017. All of the sessions are a part of the Business of Broadcast Conference, at the Las Vegas Convention Center North Hall.

The four sessions, led by the RAB Professional Development team, feature an array of marketing, and digital executives who will share their perspectives on increasing radio revenue from podcasting monetization to the technological impact on revenue in today’s vast media landscape.  Convention attendees will leave these sessions with strategies and concepts that can be executed readily in their various markets.

“RAB’s main objective is growing revenue share for the radio industry from Madison Avenue to Main Street. These upcoming sessions will drive home tactics and ideas for radio sellers to implement in all markets no matter the size,” noted Erica Farber, President and CEO, Radio Advertising Bureau. “NAB Show attendees will find these sessions invaluable to their future success in the broadcast business.” 

The Radio Advertising Bureau’s sessions are as follows:

Monday, April 24, 2017

Digital Strategies Exchange for Radio - (11:00AM – 3:00PM)
Making Money With Digital M.E.T. Talk (11:27-11:45AM, N257)

There remains much attention and discussion about digital sales as part of radio’s integrated marketing approach. Hear from a street-level expert on how to make money with digital, while enhancing clients’ results. 

Tuesday, April 25, 2017
Technology’s Impact on Radio’s Role, Reach & Revenue (10:15 – 11:15AM, N253)

As technology continues to evolve at a mind-blowing pace, it’s challenging to understand the effect on radio in today’s media landscape.  In this engaging panel, RAB president and CEO Erica Farber talks with industry leaders and gains their perspective on advancing technology’s effect on radio’s role, reach and revenue.

Small & Medium Radio Markets Idea Exchange (2:30-4:30PM, N257)

Join our panel of dynamic small and medium market radio broadcasters as they share proven sales and promotion ideas you can take back to your station and implement immediately. This 45-minute panel presentation is followed by an open round-table exchange, allowing you to explore additional money-making ideas with your colleagues.

Wednesday, April 26, 2017
Podcast Spotlight - (10:30AM – 2:00PM)
Roadmap to Revenue: Multiple Ways Radio Can Monetize a Podcast M.E.T. Talk (12:55-1:10PM, N253)

Podcasting presents radio stations with another exciting outlet for generating digital revenue.  Find out what metrics make podcasting appealing to advertisers, and which categories of local business you should be prospecting and pitching.

For more information about the NAB Show and Business of Broadcast Conference, click here.

About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance radio as a primary advertising medium. Learn more at www.rab.com.

About NAB Show
NAB Show, held April 22-27, 2017 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.