WASHINGTON,
D.C./NEW YORK— Top media and advertising representatives for Comcast Cable, one
of the country’s leading radio broadcast advertisers, will headline the 2017 Radio Show Advertiser Breakfast. The event will be held
Thursday, September 7 from 7:30-9:00 a.m. at the JW Marriott Austin and is
sponsored by Katz Radio Group. The Radio Show, held September 5-8, is produced by the National
Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB).
RAB
President and CEO Erica Farber will moderate a discussion with Kavita Vazirani,
senior vice president, Media Strategy & Sciences for Comcast Cable. Members
of the Comcast marketing team will also participate in the in-depth conversation
regarding the company’s relationship with radio.
“Radio
drives behavior, and Comcast Cable is a prime example of a top advertiser using
radio as a method of communication to new and existing customers about new
products and services,” noted Farber. “We look forward to welcoming Kavita
Vazirani and her marketing team in Austin at the Radio Show to discuss radio’s
role in their advertising mix.”
Comcast
Cable is one of the nation’s largest video, high-speed internet, and phone
providers to residential customers under the XFINITY brand, and also provides
these services to businesses. It also provides wireless and security and
automation services to residential customers under the XFINITY brand.
Additional
information about the 2017 Radio Show is available here.
News media
registration is available here.
About
the Radio Show
The 2017 Radio Show, produced by the National Association of Broadcasters (NAB)
and the Radio Advertising Bureau (RAB), will be held September 5-8 in Austin.
This year's show brings radio broadcasters and industry colleagues together to
share knowledge, discover the latest innovations, network with industry leaders
and explore creative business strategies for the digital age. To learn more
about the 2017 Radio Show, visit www.radioshowweb.com.
About NAB
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests in
legislative, regulatory and public affairs. Through advocacy, education and
innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital age.
Learn more at www.nab.org.
About
RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in
the U.S. and over 1,000 member networks, representative firms, broadcast
vendors, and international organizations. RAB leads and participates in
educational, research, sales, and advocacy programs that promote and advance
Radio as a primary advertising medium. Learn more at www.rab.com.