Radio Advertising Bureau Launches GoCart

A Mobile-First, e-Commerce Product for RAB Members and Their Advertisers

New York, NY, January 25, 2018 -- The Radio Advertising Bureau (RAB) has launched GoCart, a mobile-first, e-Commerce product for RAB Members and their local advertisers.  This latest tool from RAB enables radio stations to accept trade dollars in the form of products/services and convert them into ad revenue that can be used to supplement spot and digital advertising budgets.

Built on RAB’s ezAuction’s time-tested e-commerce platform, GoCart intuitively responds to any device, from desktop computers to tablets and mobile phones. It features new instantly-redeemable mobile certificates, options to engage and share specific items with social media audiences, and new branding and promotional opportunities for stations and advertisers. It also offers the ability to post an item in GoCart and place it anywhere on the web, including station and advertiser websites with buy-it-now functionality and real-time inventory controls.

 “According to eMarketer, mobile commerce (m-commerce) is expected to grow to $146B in 2018,” noted Erica Farber, RAB president & CEO. “ It’s essential for broadcasters to offer advertisers effective and secure m-commerce  solutions that can power mobile strategies and drive sales while also helping to build strong local brands.  We’re thrilled to bring GoCart to market.” 

For more details and how member stations can incorporate GoCart into their m-commerce product strategies, visit http://www.rab.com/gocart.

About the Radio Advertising Bureau
The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast radio industry. Its primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support. The RAB serves more than 6,000 member stations in the U.S. and more than 1,000 member networks, representative firms, broadcast vendors, and international organizations. Learn more at www.rab.com.

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