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RAB to Present Four Strategic Sales and Marketing Sessions at 2018 NAB Show
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New York, NY – February 12, 2018 - The Radio Advertising Bureau (RAB) will present four revenue and professional development-oriented sales and marketing sessions at this year’s NAB Show to be held in Las Vegas April 7-12, 2018. All of the sessions are a part of the Business of Broadcast Conference, at the Las Vegas Convention Center North Hall.
The four sessions, led by the RAB Professional Development team, feature an array of radio and digital executives who will share their perspectives on increasing revenue with digital monetization strategies and alternative revenue concepts in today’s vast media landscape. Convention attendees will leave these sessions with strategies and concepts that can be executed readily in their various markets.
“With the growth of radio’s multi-platform offerings, the skills set for today’s seller and manager require both a sharp sales acumen and a truly integrated media approach,” noted Erica Farber, President and CEO, Radio Advertising Bureau. “These upcoming sessions will instill strategies and concepts for today’s and tomorrow’s radio professional."
The Radio Advertising Bureau’s sessions are as follows:
Monday, April 9, 2018
10:30 a.m. – 12:00 p.m. (N260)
Radio Engage
Focus: Hear from the thought-leaders and take home essential strategies on recruiting tactics, creating effective ads, promotions and marketing ideas, digital monetization strategies and alternative revenue concepts.
3:20 p.m. – 4:40 p.m. (N260)
Small and Medium Market Radio and TV “Engage” Session
Focus: Radio and TV small and medium market experts share case studies and their successful revenue- generating ideas and strategies. Learn from one another and then bring it back to your market.
Tuesday, April 10
10:40 a.m. – 12:00 p.m. (N258)
Radio: From The Streets and The C-Suite
In this two-part session, RAB President and CEO Erica Farber engages with broadcast company leaders and top-performing broadcast salespeople. Learn how the spirit and commitment at the top guides the passion and performance on the streets. Skilled leadership and outstanding execution are the essential ingredients for success.
Wednesday, April 11
9:00 a.m. – 10:20 a.m. (N258)
The New Breed of Radio Salespeople
Be known for what you know instead of what for you sell. By understanding the fundamentals and patterns of best sales techniques, sellers experience less stress and frustration and find greater reward and fulfillment. The strategy combines on-air, online, on site and on-demand advertising opportunities that maximize advertiser results and station revenues. Gain proven strategies for selling new business and upselling current advertisers that make you the go-to rep in your market for advertising insights.
For more information about the NAB Show and Business of Broadcast Conference, click here.
About the Radio Advertising Bureau
The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast radio industry. Its primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support. The RAB serves more than 6,000 member stations in the U.S. and more than 1,000 member networks, representative firms, broadcast vendors, and international organizations. Learn more at www.rab.com.
About NAB Show
NAB Show, held April 7 – 12, 2018 in Las Vegas, is the world's largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Contact info:
Press@rab.com
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