--Session to
include original research and strategies for engaging and retaining
listeners--
WASHINGTON, D.C. – Edison Research, whose data is
helping drive the expansion of radio to new platforms like podcasting and
streaming media, will present exclusive research on driving audience
engagement and leveraging audio trends at the Radio Show on Thursday,
September 26, in Dallas. The 2019 Radio Show, produced by the National Association of
Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held
September 24-26 at the Hilton Anatole.
The session titled “The Secret to Longer TSL” will feature a presentation by
Edison Research Vice President Megan Lazovick focused on attracting and
retaining listeners and best practices to optimize advertising. Lazovick will
also provide exclusive analysis of audio listening trends and content preferences
and offer insight on how radio can effectively compete with and embrace other
platforms.
In her role, Lazovick’s observations on consumer attitudes and behavior have
helped shape widely publicized and cited custom research studies, such as Edison’s
Share of Speech as well as NPR and Edison Research’s Smart Audio Report. She
is an experienced moderator in many forms of qualitative research and has
presented internationally at a number of prominent media industry events.
While radio’s reach remains strong across all ages, the time spent listening
to radio has fallen much faster among younger listeners than among older
ones, according to Edison. Edison’s qualitative team conducted one-on-one
interviews with young radio listeners to understand their attitudes about
commercials, different audio platforms, interest in and engagement with radio
programs and what they would like from radio.
“These interviews helped to inform a new national survey of radio listeners
and quantify listener sentiments,” said Lazovick. “Our survey results have
been eye-opening, and this presentation is something you won’t want to miss!”
Edison
Research conducts survey research and provides strategic information to a
broad array of clients, primarily through media research, election polling,
consumer surveys, out-of-home research and podcast research. Well-known and
widely used Edison reports include “The Infinite Dial®” and “Share of Ear.”
Learn more at www.edisonresearch.com.
FREE news media registration is available here.
About the Radio Show
The 2019 Radio Show, produced by the National Association of Broadcasters
(NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at
the Hilton Anatole in Dallas, Texas. This year’s event brings together radio,
podcasting, streaming and technology professionals to share knowledge,
discover the latest innovations, network with industry leaders and explore
creative business strategies. To learn more about the 2019 Radio Show, visit www.radioshowweb.com.
About NAB
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests in
legislative, regulatory and public affairs. Through advocacy, education and
innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital age.
Learn more at www.nab.org.
About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in
the U.S. and over 1,000 member networks, representative firms, broadcast
vendors, and international organizations. RAB leads and participates in
educational, research, sales, and advocacy programs that promote and advance
Radio as a primary advertising medium. Learn more at www.rab.com.
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