RAB Business Unusual LIVE Presentation Featuring Jacobs Media Sharing NEW Findings for Listeners' Behavior During the COVID-19 Crisis

As part of its Business Unusual initiative, the Radio Advertising Bureau in partnership with Jacobs Media Strategies will be hosting a LIVE online presentation of findings from a new survey entitled “Radio Listeners’ Behavior During the COVID-19 Crisis.”

The NEW study to be shared with broadcasters and advertisers in two distinct live sessions thus making each presentation as relevant as possible to each audience. 

The findings will include:
  • Audience current mindset and outlook
  • Radio’s Performance vs. other media
  • Shopping and behavioral patterns
  • Media use and radio’s performance
  • Gadgets and technologies listeners use to access their favorite radio stations
Erica Farber, President and CEO of RAB hosts Fred Jacobs, President and Founder of Jacobs Media Strategies who will share the findings from the Jacobs Media web survey, conducted March 31 – April 2.

This is fresh data that answers a lot of questions about this emergency and how the radio broadcasting industry is responding. There will be a Q&A session at the end so attendees can get the answers to their pressing questions. 

For Broadcasters, the study will be presented Wednesday, April 15 at 11 AM CST. Registration is FREE to RAB Members and on-demand viewing here.

For Advertisers, the study will be presented Thursday, April 16 at 11 AM CST. Registration for advertisers is also complimentary and may be found here.