RAB Expands Business Unusual Initiative with New Live Video Series: Open for Business

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As part of RAB’s Business Unusual initiative, the organization is introducing a new live video series titled Open for Business. The series brings together broadcasters and advertisers to discuss proven programs they are leveraging on radio’s platforms during COVID-19. Each live presentation will feature several broadcasters and/or advertisers sharing success stories in their local markets including marketing promotions, community service programs, and ideas they have executed to drive revenue success for their stations and results for local businesses.

The first live presentation takes place Wednesday, April 29th at Noon Central and features:

  • Darrell Calton, Chief Executive Officer, ILIAD Media Management, LLC
  • Erik Hellum, Chief Operation Officer, Local Media, Townsquare Media
  • Beth Neuhoff, President and CEO, Neuhoff Media
  • Ron Stone, President and CEO, Adams Radio Group

This idea exchange session will include a presentation by each executive along with a Q&A moderated by RAB’s President and CEO Erica Farber. Attendees will receive a PDF of the presentations.

Registration is FREE to RAB Members for the live presentation and will be available for on-demand viewing. To register, click here

We will continue to update you as we announce upcoming Open for Business presentations and additional tools from RAB’s Business Unusual initiative.