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As part of RAB’s Business Unusual initiative, RAB is announcing a new Open for Business live-video series featuring Andrew Finlayson, Executive Vice President of Digital and Social Media Strategies, SmithGeiger, in a session titled “Your Changing Audience – New Research to Guide Editorial, Operational, Marketing, and Station Sales Efforts.”

This live-video presentation takes place on Wednesday, July 8 at Noon Central.

Short term and long-term consumer behaviors have drastically changed for radio listeners during COVID-19. In this presentation, Finlayson will present NEW survey findings that will equip sellers with the information they need to share with advertisers about consumers today – what they are doing, their worries, and their plans to spend.

Registration for this live-video session is FREE to RAB Members for the live-video presentation and will be available for on-demand viewing. To register, click here.

We will continue to update you as we announce upcoming Open for Business presentations and additional tools from RAB’s Business Unusual initiative.