Thank you for sharing this information and resource with your readers.

As part of RAB’s Business Unusual initiative, RAB is announcing the next presentation in its Open for Business live-video series, featuring Carolyn Gilbert, President and CEO and Leigh Jacobs, EVP/Research Insights at NuVoodoo Media Services in a session titled “Marketing in the New Abnormal.”

This live-video presentation takes place at 12 p.m. Central on August 12, 2020.

The virus is still in the air. Businesses are reopening and not reopening. Kids are going and not going back to school. Listeners are adapting to their new vocabulary: Social Distancing. Curbside. Delivery. Touchless. Masks. 

Confronting the uncertainty of the months to come will be critical to radio's future as advertisers and agencies are becoming increasingly selective about who “gets on the buy.” The pressure to deliver revenue will be intense. At the same time, radio managers and sellers are faced with budget constraints and fewer resources to get their jobs done.

In this live-video presentation, NuVoodoo will provide deeper insights to write business as radio sellers and managers head into the fall and beyond. The presentation will include a moderated Q&A.

Registration for this live-video presentation is FREE for RAB members and the presentation will be available for on-demand viewing after the event. To register, click here.

We will continue to update you on upcoming Open for Business presentations and additional tools from RAB’s Business Unusual initiative.