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As part of RAB’s Business Unusual campaign, RAB is announcing the next presentation in its live-video series titled “Election 2020 is Open for Business- What’s Happening, What’s to Come, What to Do.” This live-video presentation features a panel representing different segments of the political buying process from the sales, compliance, and media communities.

This live video presentation takes place on August 24^th at 12 p.m. Central and features:

• Brad Deutsch, Office Managing Director and Principal, Foster Garvey
• Shar Hermanson, GSM, Mid-West Family Madison
• Patrick McGee, SVP, Political Strategies Manager, Katz Radio Group
• Bradley Perseke, Partner, Media Planning, GMMB

With Election Day right around the corner, gain insights and tips on how to illustrate radio’s ability to target and effectively reach political candidate’s constituencies and the importance of maintaining political files for the 2020 Election.

Topics in this live-video presentation will include:

• Importance of compliance
• Political sales best practices
• Insights from the media buying and planning community

This session will include presentations by each panelist along with a Q&A.
Registration is FREE to RAB members for the live-video presentation and will be available for on-demand viewing. To register, click here.

We will continue to update you as we announce upcoming Open for Business presentations and additional tools from RAB’s Business Unusual initiative.