RAB Presents “2021 Radio Forecast” featuring Leading Broadcasters

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As part of RAB’s Business Unusual initiative, the next presentation in its Open for Business live-video series is titled “2021 Radio Forecast.” The presentation will be moderated by Erica Farber, president and CEO, Radio Advertising Bureau and feature the officers of the RAB board who will share their thoughts and expectations for 2021.

This live-video roundtable takes place at noon Central on Wednesday, December 2, and features:
  • Bill Hendrich, EVP of Radio, Cox Media Group and RAB Vice Chair
  • Mike Hulvey, VP/COO, Neuhoff Media and RAB Chair
  • Susan Larkin, COO, Entercom Communications and RAB Immediate Past Chair
  • Jeff Warshaw, CEO, Connoisseur Media, LLC and RAB Finance Chair
  • Sabina Widmann, President, Regional Radio General Manager, Univision Radio and RAB Secretary
2020 has been an unprecedented year and planning for 2021 is proving to be more difficult than ever. During this roundtable, panelists will discuss strategies and tactics to effectively prepare for next year.

Discussion topics will include:
  • Budgeting and forecasting for 2021 and beyond
  • Fiscal management in the ‘new normal’
  • Lessons learned from 2020
For RAB members, registration for this live-video presentation is FREE. After the presentation, it will be available for on-demand viewing. To register, click here.

The previously announced "MyPillow Sales Growth Using Personality Radio" live-video presentation on November 11 has been postponed due to scheduling conflicts. We will announce a new date for the session soon.

We will continue to update you as we announce upcoming Open for Business presentations and additional tools from RAB’s Business Unusual initiative.