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As part of RAB’s Business Unusual initiative, RAB is announcing an upcoming presentation in its Open for Business live-video series titled “How Many Spots Should a Client Run in a Weekly Schedule?” The presentation features findings and takeaways from a joint spot load study conducted by the RAB and CUMULUS MEDIA | Westwood One. The live-video presentation will unveil the survey results and provide sellers with a framework of guidelines to help them determine weekly spot schedules that are best suited to meet advertising clients’ campaign goals.
This live-video presentation takes place at noon Central on Thursday, December 10, and features: | |