RAB and CUMULUS MEDIA | Westwood One Findings Determine Spot Load Best Practices

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As part of RAB’s Business Unusual initiative, RAB is announcing an upcoming presentation in its Open for Business live-video series titled “How Many Spots Should a Client Run in a Weekly Schedule?” The presentation features findings and takeaways from a joint spot load study conducted by the RAB and CUMULUS MEDIA | Westwood One. The live-video presentation will unveil the survey results and provide sellers with a framework of guidelines to help them determine weekly spot schedules that are best suited to meet advertising clients’ campaign goals. 

This live-video presentation takes place at noon Central on Thursday, December 10, and features: 
  • Pierre Bouvard, chief insights officer, CUMULUS MEDIA | Westwood One 
  • Lauren Vetrano, director, content marketing, CUMULUS MEDIA | Westwood One 
This live-video presentation will include a Q&A, moderated by Annette Malave, senior vice president, insights, RAB. 
For RAB members, registration for this live-video presentation is FREE. After the presentation, it will be available for on-demand viewing. To register, click here.

The study will be released and available on RAB.com and Westwood One’s blog following the presentation.

RAB will continue to provide updates on upcoming Open for Business presentations and additional tools and resources from RAB’s Business Unusual initiative.