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As part of RAB’s Business Accelerated initiative, the next live video presentation is titled, “Radio Works for Home Improvement.”
The presentation will include an overview of the home improvement category including insight into the consumer and contractor audiences, as well as radio campaign ideas and programs that have worked for advertisers in the category.
This session will feature Grant Farnsworth, President, The Farnsworth Group, who consults on qualitative and quantitative research projects for a variety of manufacturers and retailers in the building products and home improvement industry and on behalf of the Home Improvement Research Institute (HIRI). Additionally, it will include success stories from local broadcasters including Hubbard Broadcasting and Seven Mountains Media, all geared to inform, inspire and help sellers prospect for the category and support their existing home improvement clients.
The live presentation will take place at noon CT on Wednesday, March 17 and features: | |
