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As part of RAB’s Business Accelerated initiative, Provoke Insights, a full-service market research firm, will be rejoining RAB for a live presentation titled “Meet the New Retail Shopper.” While most COVID-19 restrictions have been lifted, consumers are not going back to the standard shopping routines of 2019. As brands prepare for the upcoming back-to-school and holiday seasons, it is important they understand the new buying behaviors.
In this presentation, Carly Fink, president of Provoke Insights, will share insights into today’s retail shopper to provide guidance for broadcasters when helping their clients plan their back-to-school and holiday campaigns.
The session will take place at noon CT on Wednesday, July 28, and features: | |
