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As part of the Business Accelerated initiative, RAB has just added a new live-video presentation titled “Nielsen Audio’s COVID-19 Consumer Sentiment Study,” featuring Bill Rose, senior vice president of audio client solutions, Nielsen.
As restrictions have eased, consumers and radio listeners are more ready to shop, dine and go out. In this presentation, Rose will share American listening trends to help broadcasters learn what’s on their minds on everything from the economy and vaccines, to how they will get the things they buy. This presentation will be based on the results from an ongoing consumer survey that Nielsen has conducted since the onset of the pandemic.
This session will take place at noon CT on Monday, August 9, and features:
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