As part of RAB’s Business Accelerated initiative, the next presentation in the Radio Works series, “Radio Works for Furniture/Appliances,” is aimed at helping radio sellers in effectively prospecting and better understanding the opportunities within the category.
During the presentation, Mark Schumacher, chief executive officer of the Homes Furnishings Association, will provide an overview of the home furnishings industry including the challenges and opportunities the industry is addressing. Audrey Wiseman, marketing consultant of Midwest Communications, will share case studies that include turnkey advertising programs that have proved to be successful in driving sales and ROI for local furniture and appliance clients.
This session takes place at noon CT on Wednesday, November 17, and features:
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