As part of RAB’s Business Accelerated initiative, RAB’s upcoming live presentation, “Radio Works for Political,” will aid sellers in better understanding this important radio ad category and securing political ad dollars.
Tony Hereau, vice president of cross platform insights, Nielsen, will join RAB for the session taking place on Wednesday, March 30. Hereau will share an overview of the category and insights from the January 2021 Georgia Senate runoff election as an example on how to position radio as an effective medium that can influence swing voters during any political campaign. | |
