As part of RAB’s Business Accelerated initiative, the next RAB live presentation is “Radio Works for Nonprofits,” which will provide sellers with a better understanding of the category and the tools to prospect for nonprofit organizations.
Tim Delaney, president and chief executive officer, National Council of Nonprofits, will share an overview of the nonprofit sector and discuss how America’s charitable nonprofits strengthen communities and improve lives. From the broadcaster perspective, Amy Stroud, senior vice president, Forcht Broadcasting, will provide some case studies to help broadcasters prospect the category and Maestro Powell, community relations manager, Cox Media Group, along with client Karriem Edwards, vice president of development, Boys & Girls Clubs of Broward County, will share the value a marketing partnership can have on a nonprofit organization.
The presentation takes place at noon CT on Wednesday, March 16, and features: | |