As part of RAB’s Business Accelerated initiative, ListenFirst Media
will join RAB for “The State of Social Media Marketing in 2022” live
presentation. Agility and fast-paced strategies are common themes for
marketers today. As brands research, plan and execute advertising
campaigns in 2022, understanding what’s driving success for top
advertisers in social media is essential for radio marketing
professionals.
During this presentation, Devin Carroll, senior director, revenue
strategy, ListenFirst Media and Riley Genua, director of sales engineering,
ListenFirst Media, will present the top advertiser trends for 2022
based on data from 2020 and 2021 and across some of radio’s most
important categories. Carroll and Genua will also share some successful
social media partnerships between advertisers and radio stations’
social media content.
The session takes place at noon CT on April 13 and features:
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