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As part of RAB’s Radio Works initiative, the next live presentation in
the series is titled “Radio Works for Automotive.” It is focused on one
of radio’s most important categories and will share how sellers can
best prospect automotive clients in the current climate.
The current state of the economy, rising gas prices and the future of
energy are all influencing consumer auto purchase decisions. During
this presentation at noon CT on Wednesday, June 15, Courtney Godshall,
vice president of media insights, and Casey Taylor, vice president of
client success at CivicScience, will provide current research on the
automotive market and consumer purchase behavior. They will also share
the role that radio plays in delivering information to auto buying
intenders. Jodi Korlacki, integrated media consultant, Cox Media Group,
will also be on hand to share client success stories.
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