RAB Live Presentation To Focus On Future of the Automotive Category

As part of RAB’s Radio Works initiative, the next live presentation in the series is titled “Radio Works for Automotive.” It is focused on one of radio’s most important categories and will share how sellers can best prospect automotive clients in the current climate.

The current state of the economy, rising gas prices and the future of energy are all influencing consumer auto purchase decisions. During this presentation at noon CT on Wednesday, June 15, Courtney Godshall, vice president of media insights, and Casey Taylor, vice president of client success at CivicScience, will provide current research on the automotive market and consumer purchase behavior. They will also share the role that radio plays in delivering information to auto buying intenders. Jodi Korlacki, integrated media consultant, Cox Media Group, will also be on hand to share client success stories.



Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

We will continue to update you as we announce upcoming information on the Radio Works series and additional RAB efforts.