As part of RAB’s strategic partnership with Provoke
Insights, a full-service market research firm, both
organizations will present new primary research reflecting consumer
behavior and sentiment in key advertising categories, including travel
and fitness.
In this live presentation titled: “Listener Lifestyle Trends 2022: Travel
& Fitness,” Carly Fink, president, head of strategy & research and
Breeda Bennett-Jones, assistant researcher & strategist, Provoke
Insights, will share key trends among radio listeners’ fitness and travel
lifestyles, including fitness gear purchasing, vacationing and exercise
lifestyles at noon CT on Wednesday, June 29.
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