Claritas, a data-driven marketing company that helps companies know more about their best prospects & customers, joins RAB for the upcoming live presentation “What Matters to Voters: Voting insights of radio listeners.” This session will aid sellers in prospecting in the political category.

At 1 p.m. CT on Wednesday, August 10, Meg DiMattina, director, media and telecom, and Jorge Martinez, account manager, media and telecom, Claritas, will identify voter preferences and share how radio can deliver and optimize a political candidate’s message.

Registration for the presentation is free for RAB members. The presentation will also be available for on-demanding viewing. To register, click here.

RAB will continue to provide updates as we announce upcoming information on future live presentations and additional RAB efforts.