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The highest inflationary period in 40 years continues to impact U.S.
consumer spending behavior and financial mindset. Horizon Media recently
released “Inflation Nation: The Status of the American Dream and How
Brands Can Help,” which identifies three key audience segments and the
imperatives for brands to communicate with them.
At noon CT on Wednesday, September 28, RAB is pleased to host Maxine
Gurevich, senior vice president, cultural intelligence for Horizon
Media’s Why Group, to present new findings from the Inflation Nation
study. This live online presentation will provide sellers insight to help
advertisers craft appropriate messages and leverage the power of radio at
the right time and right place based on the audience’s outlook.
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