As part of RAB’s continued initiative, the next Radio Works presentation, “Radio Works for Political,” will aid sellers in better understanding this important ad category during the upcoming election cycle and securing political ad dollars.

During the live presentation, Steve Passwaiter, president, Sliver Oak Political, will provide his extensive knowledge of political advertising and share how radio can maximize its opportunities in political races, especially at the local level. Also joining the presentation, Tony Hereau, vice president of cross platform insights, Nielsen, who will present Nielsen’s latest efforts and showcase how leveraging radio optimizes and delivers for political campaigns in 2024.

This presentation will take place at noon CT on Wednesday, February 28, and features:

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

We will continue to update you as we announce upcoming information on future presentations and additional RAB efforts.