New York, New York – January 30, 2012 – The Radio Mercury Awards are looking to make waves this year for the 21st annual Radio Mercury Awards competition. Entries are now being accepted for creative work that pushes the limits in audio advertising. Chairman and Chief Executive Officer of Campbell Ewald, Bill Ludwig, will serve as the 2012 Chief Judge. www.c-e.com
Throughout Ludwig’s creative career he was responsible for developing several iconic campaigns and now leads the Agency with a roster featuring many of the most recognized brands in advertising including General Motors, OnStar, Alltel Wireless, Kaiser Permanente, the U.S. Navy and the U.S. Postal Service. Ludwig is a member of the American Advertising Federation Hall of Achievement and recognized as a true visionary and strategic leader in advertising. He also serves on the Ad Council’s Board of Directors and has served as the Radio Mercury Award Chief Judge in 2002.
“We’re excited to welcome Bill back to the Radio Mercury Awards as Chief Judge,” noted Jeff Haley, President and CEO of the Radio Advertising Bureau and Chair of the Radio Creative Fund. “Bill brings a passion for strong creative executions and national to local communication, both of which are key factors to creating successful advertising campaigns.”
“As the media landscape continues to evolve, brands are using radio in new and innovative ways to make a very personal connection with the consumer,” said Ludwig. “These groundbreaking ideas are those we look forward to recognizing this year.”
The 2012 Call for Entry is open for submissions. Prizes will be awarded in the Agency Production, Radio Station Produced, Student, PSA, Spanish Language, Radio Campaign, Integrated Campaign, and Best of Show. New to this year’s awards, a Radio Innovation prize will also be awarded. This new award will seek out ahead of the curve, groundbreaking, out-of-the-box, revolutionary radio creative work. For more information on the Radio Mercury Awards, log onto www.radiomercuryawards.com.
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for over $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau manages the Radio Mercury Awards.
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